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The Only Black Friday/Cyber Monday Marketing Guide You’ll Ever Need

With Spocket, you have dropshipping for Black Friday and Cyber Monday covered!

Black Friday & Cyber Monday

Every year, Black Friday and Cyber Monday hit new peaks at being the busiest, craziest shopping weekends of the year. With dropshipping taking over, you need to know how to get the best sales from this profit filled weekend- but don’t worry. We got your back!

When are Black Friday & Cyber Monday?

This year, stock up your stores with amazing products and line up those discount coupons for the period from the 29th of November to December 2nd. Black Friday falls on the 29th of November, and Cyber Monday on December 2nd, but Pre-Black Friday deals and ads begin to rage in mid-November, so NOW is the right time to get started!

These two days afford dropshippers the best opportunities for sales growth, right before Christmas! Put the best Black Friday strategies in place to gain the most from these two highlight days for retail!

Origin of Black Friday

With Black Friday deals pouring in, history is set to repeat itself. Stores in the 1980s started calling the Friday right after Thanksgiving ‘Black Friday’ as the account books tipped from red to black. From loss to booming profit. Originally coined by the Philadelphia police in reference to the masses tumbling into the streets, Black Friday has now transformed into a festival marking the beginning of holiday shopping.

Origin of Cyber Monday

Cyber Monday started off when online retail took off- back in 2005. Online retailers noticed a massive bump in sales following Black Friday, when people were back in their offices post the weekend. The term Cyber Monday was created by a marketing team at Shop.org, a division of the National Retail Federation. Over the years, Cyber Monday has translated into a fairly global phenomenon as the most important day for e-commerce!

When is the best time for sales during the Black Friday-Cyber Monday weekend?

Two words: Cyber Monday. Over a decade, Cyber Monday has proven itself to be the pinnacle of e-commerce worldwide, and this year is no exception. It is the largest event for online sales with sales increasing multifold every year- in 2018 customers spent a total of $7.9 billion in just one day, a 19.3 percent increase from 2017. November 29th. One day. 24 hours.  Are you ready to crush it?

How do I boost sales during Black Friday-Cyber Monday?

The best way to go about marketing your store during this season is to get right into the spirit!

1
Have banners across your store, and advertise your discounts! You need to set the tone right: have Black Friday Special deals marked on your products!
2
Make sure to utilize social media to the maximum with relevant hashtags- and utilize them to push your products to the spotlight!
3
With abandoned carts being a common occurence during this period, make sure your retargeting strategy is on point!
4
Bundle items- use this Shopify app to create bundles of products that are perfect matches for each other! This upsell strategy is a sure-shot during the BFCM weekend.

Black Friday Statistics to Blow Your Mind

$1.5 Billion
Shopify stores alone made $1.5 Billion USD in sales, processing over $37 million in sales per hour and 10,978 orders every minute.
246% growth
A 246.15% growth in worldwide e-commerce is predicted from 2014 to 2021. 10% of that is BFCM.
$7.9 Billion
The total turnover for US retailers was $7.9 billion dollars for the BFCM weekend!
61% shoppers
61% shoppers are open to shopping online. Cyber Monday was the highest grossing of all.

Why dropship products this sale season?

Leftover stale inventory? We say NO. Make more sales with a refreshing stock- test out products, create campaigns and NEVER worry about fading trends or unreliable supplies.
Low costs, high returns? Hell yes.At no cost, you can organize flash sales and have as much as 50-80% of the annual turnover in a period of one weekend.
Brand your packages, create sensational profits and ship to your customers in NO time. Dropship this Black Friday and cater to your audience’s impulses.

Best niches to dropship for Black Friday & Cyber Monday

Gifts for Family & Close Ones:

An average shopper will spend $625 on holiday gifts this season. 100,000 shoppers. Your store. Need we say more? Stock up on perfect gift items from our curated collections and this Christmas, gift yourself some extra profit.
Market to shoppers looking to buy gifts for their loved ones- tis’ the season, and don’t miss out on the chance to make the most of it!

Winter wear:

Winter is back, and so are shoppers of winter wear. Colder months keep people indoors- and that is exactly where your store snows in. Winter Clothing is trending again, and we want to make sure your stores do not lack the right products. Stock up on Winter wear and make sure you grab some chilling profits!

Phone Accessories:

75% smartphone users have a case on their phone, and with Instagram and Pinterest trends taking over, newer styles of cases are always on people’s minds. Phone cases have a steady rise of popularity over the years.
Influencer marketing and targeting shoppers who have recently purchased phones are sure-shot strategies for getting sales with tech accessories!

Backpacks:

67 billion US dollars: that is how much luggage bags and backpacks are expected to hit by 2020. Handbags, purses, wallets, school bags, tote bags- all of these fall under this category. You can make the most of these products by pairing them up with travel imagery.
Add other accessories such as luggage tags and sunglasses, and you are set to go.Sling bags are the surprisingly less mentioned, but extremely popular cousins of backpacks that you can sell!

Sportswear/Athleisure:

Yoga pants are here to stay: whether it is young millennials wearing them to school, or influencers promoting wellness. From sports bras, leggings, sweartshirts, sweatpants, tracking suits to tank tops- no one can deny the expanse of opportunities this niche opens up.Whether this niche is a part of your bigger brand based in fashion or a niche in itself, gym wear is a stronghold for your store- it has extended beyond the confines of the gym to everyday wear.

For the 21st century, athleisure is the dominating fashion trend, with the industry valued at $300 billion in the U.S in 2018. The market is here. All you need to do is grab amazing products and get selling!

Why use Spocket to dropship for BFCM?

Because we have your back. That chunk of profit is waiting to be grabbed, and we know exactly what you need to get there.

Amazing Discounts? Exclusive products with 40-60% Off!
Branded Products? Your invoice, attached with every product.
Shipping? Quick as lightning. No time to waste with the holiday rush!
Order Processing? One click, and your order is on its way.
Quality? That is not a compromise. We uphold our products to high standards- we stand by your store’s reputation. Get the best products, at the most affordable rates.

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