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"The Art of Finding Winning Products"
So right about now some of you reading this will be sad to see the back of summer: no more long evenings, glorious sunshine, and delicious BBQ's.
Yes, that's a shame.
But, if you're running an online business, you're probably welcoming the change of season.
In short, Autumn is the perfect opportunity to make some doe. Some of the biggest retail holidays are just around the corner; Thanksgiving, Cyber Monday, Black Friday, Halloween -- just to name a few!
So, if you haven't created a unique fall line for your online store, now's the time to do so.
Don't worry, we've got you covered, here are 15 of our favorite fall-themed products. Let's dive in!
Unsurprisingly, Halloween themed decor soars in popularity during the autumnal months.
Gone are the days where the only Halloween decorations were the tacky, throw-away kind.
Now, you can opt for something a tad classier...just like the gorgeous pillowcases pictured below.
Consumers are more eco-conscious than ever before, so people are looking to buy products they can reuse year after year. Needless to say, products like Halloween-themed pillowcases certainly fit the bill!
Check this out for size…
For more products sold by this supplier check out Plum Coco.
Can you think of anything better than sipping on a pumpkin-spiced latte during the fall? Well, we can — a spiced pumpkin latte in a Halloween-inspired mug.
These are sure to be a massive hit with your shoppers!
Take this one as an example...
You can't help but look at this mug and smile. You could market it as a novelty gift or target Halloween-lovers in general. So, as you can see, there are a couple of ways you could position this product.
Here are a few other things to note about this mug:
What's not to love?!
For more products from Magenta Shadow, click here.
Fall is an incredibly social time of year. As we've already said, there's plenty of holidays to celebrate. So, what better time to have family and friends round for a home-cooked meal? In light of that, it's hardly surprising fall-themed napkins are especially popular this time of year.
Take this one, for instance:
The napkins pictured above are designed and made in Cranbury, NJ. They're perfect for prettying up any dinner table.
They're made out of 100% organic, natural linen. Keep this in mind because you could easily target ethical consumers in your Facebook ads. Not to mention, these napkins are also handcrafted by talented fairtrade artisans, which is another fabulous selling point. Plus, only eco-friendly, water-based inks were used in the creation of this product. So it's safe to say these napkins are sustainably made and sourced!
Last but not least, the designs are printed directly into the fabric, so no textured vinyl will peel or crack. So, rest assured, these napkins will stand the test of time!
Check out Magenta Chloe to see more products like this.
Wreaths aren't just for Christmas, and when you look at how gorgeous this autumnal wreath is, you can see why. Shoppers are always looking for something novel, and this item is certainly that!
Check out Lime Max to see more of their products.
Like the napkins we just mentioned, tablecloths are another hosting must-have. Shoppers want to buy novelty bits and bobs around this time of year. Needless to say, they want their guests to comment on their holiday-themed decor! So, what better way to round off the autumnal vibe than with a fall-inspired tablecloth.
The picture below is a fabulous example:
Made out of 100% polyester and complete with a merrowed finish, these cloths won't disappoint. Plus, they're easily machine washable, so there's no need for shoppers to worry about splattering their Thanksgiving meal all over it!
The color consistency is excellent, and the fabric feels pleasant to the touch. So, providing your customers look after it, this tablecloth should be reusable for years to come!
To see more products from this supplier, click here.
Now a tablecloth just isn't complete without a runner to complement it. So, be sure to have a few of these in your product catalog. Stick to fall-themed patterns and colors as these tend to be a favorite around the Thanksgiving period.
The table runner below is an excellent example of what we're talking about...
Made out of 100% polyester with a beautiful hem finish, this runner is machine-washable and iron-friendly, making it a pretty and practical addition to the dinner table.
The color consistency, look and feel is top-notch, so you can be confident you're providing shoppers with excellent quality products.
Cute tea towels are one of those must-have products to sell online. People always need them, so demand remains consistent.
But by jumping on the autumnal-themed bandwagon, you distinguish yourself from what otherwise, is a pretty crowded marketplace.
Take this tea towel as an example...
Designed and made in Cranbury, NJ, it's a fabulous product for anyone who can't get enough of this season! There are two color variants available, white and off-white. Plus, it's made out of high-quality, 100% organic cotton.
Again you could efficiently market this product to 'ethical consumers.' Not only are these tea towels organic but they're also made using eco-friendly, water-based inks and hand-crafted by fair trade artisans.
Back to the subject of dressing tables for a sec, don't forget to stock autumn-inspired placemats. You could even create a fall-type package, including a tablecloth, runner, and placemats. Offer customers a discounted rate for purchasing these goodies as a bundle. This should work wonders for boosting sales.
Check out these gorgeous placemats…
These are also designed and made in Cranbury, NJ. They're pretty neutral so they'll go with virtually any table. Just like the tablecloth we just mentioned, these placemats are also made out of 100% organic, natural cotton as well as eco-friendly, water-based inks. The design is also printed directly into the material, so shoppers don't have to worry about textured vinyl peeling or cracking. Rest assured, these placemats are also handmade by fair trade artisans.
Things to note about these placemats:
Long lumbar pillows are incredibly chic, making them the perfect accessory for rounding off any living room.
Check out the pillow below to get a better idea of what we mean...
This farmhouse-style lumbar pillow is designed and made in Cranbury, NJ. We love that this cushion boasts a neutral design because there's a higher chance it'll appeal to a broader audience. After all, neutral shades complement nearly all color schemes. The elegant calligraphy plastered on this pillow also looks gorgeous.
Plus, you can offer customers two color variations: white and off-white.
This pillow boasts a few talking points, namely that it's:
All in all, it's a top-notch product to sell on your store!
Throw blankets are a fall-time essential, so don't disappoint your shoppers by not stocking any!
However, there are tons of different makes and styles out there. So, be sure to pick a few that boast a little something 'extra.'
Like a Turkish throw blanket, for instance...
This is perfect for adding a touch of texture and contrast to your home. But, don't be fooled, they're incredibly versatile, which makes them easy to market. They double up as bedspreads, beach blankets, and of course, the perfect accessory for snuggling up on the sofa. Plus, they hardly take up any space, and dry pretty quickly, making them a practical option for shoppers who crave convenience.
Made out of 100% Turkish cotton, so this blanket is incredibly soft to the touch. Plus, they're lovingly hand-loomed in a tiny mountain village in Turkey, Babadağ, making them real works of art! The fringe is also hand-knotted.
These kinds of blankets were initially used in ancient Turkish baths (also known as peshtemals or hammam towels). For centuries these blankets have been traditionally hand-loomed using extra-long fibers for a lightweight feel.
Be sure to include this in your ad copy. People want to hear about the back story of the products they're buying!
Best of all, this supplier only uses eco-friendly, 100% natural fibers like cotton and bamboo.
All in all, it's the perfect product for selling to ethical consumers who value culture.
To see more products like this from Ariel, click here.
It almost goes without saying, kids Halloween outfits skyrocket in popularity during the autumn.
All parents want to dress up their little pumpkins in brand-new Halloween costumes ready for trick or treating! So, if your shoppers are parents, you'd be wise to jump on the bandwagon.
Take this cute outfit, for example...
This black long-sleeve tunic with Halloween-themed applique is so cute! Be sure to mention that this outfit boasts an elastic waistband for a more comfortable fit. Not only is this costume adorable, but it's also a practical option for busy parents. It's machine washable, so Moms and Dads can easily hang it up to dry and store it away for next Halloween!
For more products like this, check out what Black Simba has to offer.
The earrings pictured below are both lead and nickel free, so they shouldn't agitate your shopper's ears.
For more goodies like this, check out Olive Felix.
Soaps scented with fall-themed flavors make fantastic additions to any bathroom. Spicy Apple is an excellent example. It's a beautiful smell, and smacks of the sweet aroma of autumn!
Check this one out…
This specific handmade soap weighs anywhere between 4.8 and 5.5 ounces and is made using top-notch ingredients-- including coconut oil, olive oil, sustainable palm oil, organic shea butter, castor oil, and essential oils.
Check out Maroon Oliver for more products like this.
In recent years tote bags have stormed the scene. When you consider as many as two million plastic bags are used (approximately) every minute, it's no wonder people want a sustainable alternative! Especially as the majority of plastic bags are non-biodegradable, so they linger around, polluting the oceans and harming wildlife -- not cool.
This tote is designed and made in Cranbury, NJ. It's the perfect accessory for popping down to the farmers market or heading to the gym. Alternatively, some marketers have successfully advertised these bags as gifts. Likewise, they also make for gorgeous wedding favors and welcome bags. So, be sure to position this bad boy in a way that best suits the needs of your target market!
Here are just a few unique selling points to hone in on:
Doorstoppers are a bit dry. But they serve a need. That's why there's a real market for novelty-themed ones, making them easy to advertise as whimsical gifts.
Check this one out...
This elegant maple leaf door stopper is a fabulous fall-themed alternative to the everyday wooden or rubber door wedge. Not only is this door stopper attractive, but it's a durable alternative, making it the perfect present for nature and fall-lovers alike!
For more products by Fuchsia Molly, click here.
If you haven't curated a collection of fall-inspired goodies to sell on your store (yet!), then get to it! You can't go wrong with any of the above suggestions, so hopefully this article has fuelled you with inspiration!
But, before you dive into the deep end, try using an app to help you find high-converting products. If you haven't found a plugin like this yet, give Spocket a try. Trust us; you'll be glad you gave us a go!
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.