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"The Art of Finding Winning Products"
As you work on the holiday marketing plan for your online store, you need to know exactly which products are perfect for sales during the season. Winter brings with itself a number unique seasonal trends, and you can make the most of it by choosing the right products.
Amidst the vast number of categories and niches now made available at a click's distance, it is easy to feel overwhelmed. But we have done the research by testing engagement and curated a list of products that are trending this Christmas: the most necessary ingredient for the recipe for success is right here at your hand. Here are 6 product ideas for Christmas that you cannot miss!
We have outlined the best strategies to sell certain niches as well, so you can make the most of the products!
1. Fun and Fashionable Beanies and Scarves:
Beanies are in high demand during this time of the year, being the perfect middle-ground to style and the weather. And with the shivery temperatures, everyone wants to keep a chic scarf handy. Given the versatility of scarves, they are an iconic addition to any outfit! There are never too many scarves- these two great products are all the rage right now. These are really popular gifts for girlfriends and spouses during Christmas time!
You can find great beanies and scarves for highly discounted rates on Spocket: add them to your store right as the Christmas cheer begins to spread!
2. Cute Gifts for Him/Her:
With Christmas and the New Year incoming at rapid speed, people are hunting for gifts to give their spouses and partners. People are searching for Christmas gift ideas- Google Trends shows a quickly rising graph:
Gifts are just an obvious choice for dropshipping this holiday season. Add Christmas products for boyfriends and girlfriends as categories- along with similar categories for gifts for moms and dads: people are on the look-out, all you have to do is be seen. The average expected expenditure on gifts per person this season is $794- make sure this shopping takes place on your store.
Gifts might include watches, backpacks, personalised artwork, jewelry, candles, iPhone cases: make sure to add them to your store and create special curations for these!
1. Create marketing campaigns that get the attention of gifters. Create special gift guides that have a very specific target audience. For example, Bustle creates loads of articles about gifting which then bring huge traffic from Pinterest- which is another great idea, considering Pinterest is a popular platform for DIY gifts.
2. Collect Stories. Proactively reach out to customers who purchased a product, and request them to send photos or tell the story behind the gift. Social proof is not limited to reviews- in fact, seeing real people purchasing and enjoying the product increases the credibility of your store, and makes people believe in the power of the product!Start your New Year campaign already. New Year’s presents are another great idea: from bath salts to resolution gifts such as journals. Add them and market them!
3. Mugs For S’mores and Hot Chocolate:
Who doesn’t enjoy a warm Christmas by the fireside with family and music and some good hot chocolate? Mugs make the best Christmas gifts- and the ones with motivational quotes can push one to finally achieve those New Year resolutions!
Mugs make the best Christmas gifts for dads- and Spocket has a special collection of Dad mugs just for the season!
4. Festive Christmas Decor:
Right from Christmas Tree decorations, holiday banners and wall stickers to Christmas lights and themed pillow covers- Christmas decor is high in demand.
A number of customers do most of their Christmas decoration shopping during Black Friday and Cyber Monday, but that does not mean that the sales for these products have gone down. Holiday decorations are a great option for quick sales! The graph below shows that these are one of the most selling products this Christmas season:
5. Warm, Toasty Sweaters and Jackets:
Trendy Jackets are one of the best products to sell during the holidays- they're the perfect gift for women and men alike. Along with beauty products, they rank among the top selling products for December and January alike. Winter clothing allows fashion and convenience to go hand in hand- building snowmen requires good insulation, and Spocket has the right products to facilitate that!
The statistics for coats and jackets paint a rosy picture for the future- by 2021, the global jackets and coats market is estimated to generate 94.5 billion U.S. dollars in retail sales:
Online retailers alone made $418 billion in the fashion niche this year: and winter is a strong period for shopping surges!
Such articles gain huge traffic, and while you can go for a different structure, blog posts similar to these can be a big benefit for your sales!
The Christmas season is upon us, hurry and start selling the right products for maximum sales!
Isha is a content creator at Spocket. She is passionate about helping entrepreneurs build and scale their businesses. She creates insightful content focussed on ecommerce, marketing and growth.