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"The Art of Finding Winning Products"
If you're selling clothes and apparel, you'll want to get your hands on the freshest trends this autumn.
Trust us, your customers will be glad you did.
More often than not, these kinds of blog posts focus on the very latest pieces launched by major fashion houses. Now unless you're targeting the luxury market, your shoppers probably won't have the budget for that kind of apparel.
Seriously, who has the funds to spend hundreds, and in some cases thousands, on a few cashmere sweaters you'll only wear for a few months?
Answer: not the majority of your audience.
So, we've taken it upon ourselves to scour the internet to find all the latest autumnal fashions for 2019.
Yes, they're wallet-friendly items, but most importantly, you and your customers won't have to compromise on style or quality.
So, without further ado, let's dive into our seven favorite fall fashions!
Chiffon shirts are a wardrobe staple. Over the last few years, we've seen these tops soar in popularity, and we don't expect that to change anytime soon.
They're incredibly lightweight, making them easy to layer up or down. So your shoppers can prepare themselves for the ever-changing autumnal weather.
Best of all, you can comfortably jazz these tops up with a pair of heels and statement earrings. Or for a more casual look, team these kinds of tops with a pair of jeans and pumps -- this provides you with a few avenues for marketing.
Needless to say, their versatility is probably what's made them so popular.
When it comes to selling chiffon tops, there are tons of styles to choose from. But, our favorites are the ones rocking the oh-so classic necktie embellishment. This trend has stormed 2019, making it a must-have for this autumn. If you can find this style in a deep fall-time color like dark green, purple, or burgundy, even better!
It's chic, it's feminine, and it's a 70's throwback -- what's not to love?
Here's an example of the kind of design we're talking about...
This dark purple chiffon shirt exudes elegance. Making it perfect for work or an evening out. The long sleeves also come in handy for those chillier autumn evenings.
The top pictured above comes in the following sizes: S, M, L, XL, XXL and is warehoused in the US, Europe, and China.
Needless to say, Celeste (the supplier) ships from the warehouse located closest to your customer's shipping address, click here to see more from them.
This fall, prints are bigger and better than ever. From florals to feathers to butterflies to tie-dye, we can't get enough of these gorgeous patterns. If your target audience is a tad experimental, why not opt for patchwork and watercolor prints?
They're a little more 'out there,' making them perfect for anyone wanting to revamp their wardrobe this autumn.
We can't get enough of this printed tee:
If you're looking for a casual top to add to your autumn collection, then this shirt won't disappoint. You could successfully market tee shirts like this as a wardrobe staple. The tee pictured above is available in plus-size -- so be sure to hone in on that if you're using paid Facebook ads to target customers.
When the weather turns a little colder, a snuggly coat not only protects you from the elements, but it can also round off an ensemble. Don't let the rain dampen your fashion sense...or your paying customers!
If your shoppers long for something to complete that weekend-casual, preppy look, this is the coat for them.
Made out of cotton, we love how the faux fur lining contrasts with its army-green coloring. The pockets and drawstring embellishments not only add to the coat's aesthetic but also adds a splash of practicality to this piece. Pretty and practical -- what could be better?
Plus, as you can see from the picture above, there's also a snuggly hood. Perfect for those drizzly autumn days!
Again, this is another fabulous example of a coat exuding that weekend-casual, preppy vibe. Made from polyester, we love the statement collar on this piece. It's plain black coloring, and single-breasted design also makes it incredibly versatile, it'll go with practically anything!
If there's one thing '80s fashion taught us, it was that power dressing is critical, so it's no wonder the blazer is back! Perfect for either work or eveningwear.
Take this one as an example:
Made from a cotton blend, the decorative pockets, and double-breasted design really pack a punch against the bold red coloring of this coat. Available in small, medium, and large, so there should be a design to fit every shopper!
No autumn wardrobe would be complete without a classic white tee. But, you'll want to pay close attention to the quality of the top. How many times have you bought a basic white tee-shirt, got it home, and then realized it was see-through?
Don't let that happen to your customers.
On the whole, there are two types of tees shoppers tend to go for. A slightly tighter top you can easily tuck into a pair of jeans or a skirt. Or, a somewhat oversized tee-shirt that pairs nicely with jeans or shorts...perfect for lounging around the house.
That's the beauty of a white tee. You can either dress it up for work or wear it more casually at the weekend.
Check out this one...
As you can see, this plain white tee shirt could be perfect for work if you pair it with a sleek pencil skirt. Alternatively, for a more relaxed vibe, team it with a pair of skinny jeans for that comfy, weekend-casual look.
This top boasts a 'slim fit' style, making it easy to tuck it into whatever skirt or pants you're wearing.
Gone are the days where the 'Little Black Dress' AKA the LBD, is exclusively black.
There are tons of gorgeous dresses out there in an array of colors, perfect for an evening out. It's not about the shade of the piece, it's more about the convenience of having a go-to dress. If a semi-formal occasion arises with little notice, you want a dress you can just throw on. You don't want the stress of scrambling together a winning outfit.
As such, we think you should offer shoppers a few staple dresses they can have ready and raring to go.
Take these for instance:
The army green coloring of this dress is not only gorgeous, but it exudes an autumnal feel to it. You could either wear this as a day-dress or glam it up with cute accessories and a pair of heels. This works wonders for transforming this piece into something a little more formal.
Not to mention, wrap dresses have never been so fashionable. Everyone is wearing them. From Selena Gomez to Meghan Markel it seems everyone's donning this look -- and can you blame them? It's incredibly chic. The waist-cinching silhouette flatters near-on everyone's body shape. Plus, it's lightweight and oh-so-versatile, so it's no wonder we love them so much!
I know we mentioned burgundy earlier in this article, but it's such a popular fall time color we thought it worth mentioning again.
As you can see, it's the color of deep claret wine, a very intense hue, which makes it ideal for wearing as the months get colder.
This monochrome outfit can only be described as chic. You could encourage shoppers to pair this piece with white accessories for an even more dramatic look.
Yes, leggings are super comfy. But, they're not as versatile as a pair of skinny black pants. So, offer shoppers something with a comfortable stretch, but with smarter and more elegant lines. That way they can enjoy the perks of both leggings and a pair of sharp-looking trousers.
Again, you could easily team these pants with a stylish top for work or a slouchy tee for the weekend -- making them an absolute must for any fall wardrobe.
Take this pair, for example...
Made out of polyester, so they're easy to wash. But, more importantly, we love the frilly embellishment and matching belt -- very pretty! Not to mention, the drawstring waist is incredibly flattering.
If you haven't planned your fall line for this year (yet!), there's no time like the present. We hope the above items have filled you with inspiration!
But, before you start filling your online store with autumnal fashions, try using an app to help you find all the latest trends.
Give Spocket a try. You have nothing to lose and everything to gain.
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.