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"The Art of Finding Winning Products"
If you want to break into the baby and parenting niche, then you're probably scouring the web for potential products to sell -- and low and behold it's brought you here.
And a good job, too! Welcome :).
This industry is vast, so knowing where to start can be a tad daunting. However, when done well, there's lots of money to be made. In fact, at the time of writing, the baby and kids niche is said to be worth a whopping $66.8 billion!
That's a lot of doe.
So, we're going to share with you some of our favorite kid's products to sell. Hopefully, by the time you've finished reading this article, you'll feel ready to hit the ground running with your parenting eCommerce store.
Does that sound good to you? Fab. Let's dive straight in!
Unsurprisingly, baby clothes sell like hotcakes.
After all, the age-old adage; 'they grow up so fast ' couldn't be truer of infants! As you probably know, babies grow at a speedy rate during their first few months.
As such, parents are forced to shell out time and again for new gear. So, there's always consumer demand for baby clothes, as you can see for yourself in the screenshot below:
Clearly, baby clothes have remained popular with online shoppers since 2004, and there's little indication of this trend changing any time soon.
Best of all, you can source the majority of baby clothes for under $10 an item. As they're so cheap, you can easily retail them $10 to $20 above their wholesale price, making you a healthy profit (even if you're using paid ads to market yourself).
If you're launching a Facebook ad campaign to market baby dresses, be sure to target both new parents and parents with toddlers.
This is your audience.
So, when you publish your ads, you can be confident that parents who have some sort of need for this product will be exposed to your brand.
Here's a quick example of a baby dress we like:
This beautiful dress will only cost you $6.61, so you could very reasonably sell it on your store for $15.20 and clear a decent profit.
We love the cute little bow and adorable floral pattern. It's the perfect allrounder outfit for any baby girl. It doesn't matter whether parents are dressing their little one for a summer wedding or going for a walk in the park, this dress goes the distance!
Plus it's made out of a cotton-polyester blend, making it both durable and easy to wash -- win-win!
For more products sold by Green Coco, click here.
You don't need us to tell you that the mother-daughter bond is a special one. So, it's hardly surprising that the demand for matching mother-daughter outfits have recently soared in popularity this month.
You can source these adorable sets for as little as $15, leaving you with plenty of scope to market these items at double, if not, triple the price on your eCommerce store!
Needless to say, there's some serious money to be had selling these products.
If you can, find a mother and daughter (like in the picture below) that's comfortable donning your beautiful matching outfits and taking a snap for you to market yourself.
The phrase 'a picture's worth a thousand words' couldn't be truer for marketing these heartwarming sets.
Don't forget you're not only selling a product; you're also selling a lifestyle. Mothers want to have good relationships with their daughters -- ones that are full of laughter and shared memories. So, what better way to bring them closer together than by wearing cute matching outfits to their 'mini-me.'
So, hone in on this when planning your marketing strategy.
Take the below set as an example...
This set provides you with tons of marketing opportunities, as there are loads of variations to fit children of differing ages, including:
As you can imagine, there's plenty of split testing to be done. We suggest launching separate ad campaigns to target parents with different aged kids. That way, you can see which set converts the best and then focus on that.
Check out Indigo Shadow to see more of their products.
Teething isn't a pleasant process for babies. So, it's only natural that loving parents want to make it as painless as possible. One of the easiest and cheapest ways for them to do this is to give their child a teether.
This is where you come in.
Clearly, there's a demand for these products, so if you're not already, start selling teethers.
It almost goes without saying that if you're using Facebook ads, you'll need to target 'new parents.' After all, little ones tend to stop teething after six months, so parents with older infants won't need them.
Here's an example of the kind of teether we think would sell well...
We love that this teether doubles up as a cuddly toy! What infant wouldn't love this fuzzy monkey to snuggle with? Products that are both cute and practical are eagerly sought after by consumers, and this teether certainly ticks both these boxes!
In eCommerce, the more unique the product, the better -- and kids clothes are no exception.
You want your merchandise to stand out from the crowd. This means finding products that capture the eyes of doting parents.
This is why animal ears perched on the top of hooded coats convert so well! Kids love animals, and garments like this allow them to revel in that.
It almost goes without saying, parents always want to keep their little ones warm AND put a smile on their face, and coats featuring animal ears do precisely that!
Is it me, or does the phrase 'killing two birds with one stone' instantly spring to mind?
As we've already said, baby clothes aren't a fad. They're one of those golden products that curry continual demand. So, if you're diving into the parenting niche, you'll always want a few outfits in your catalog.
In light of this, we suggest taking content marketing seriously. If you want your eCommerce store to go the distance, then launch a blog from the get-go.
Write blog posts that provide valuable info and advice on anything about baby clothes (as well as any other topics new parents might be interested in). Not only does this help you to build trust with your audience, but it also works wonders for driving organic, yet highly qualified traffic to your online store.
If you want to take things up a notch (which we suggest that you do), consider guest blogging. If you haven't done this before, the process is pretty simple:
If you're unsure how to approach influencers, use the following email template to fuel you with inspiration:
‘Hi [insert their name]!
I'm [insert your name] from [enter your company name]. I love your blog, and found your recent article on [enter relevant content] especially interesting!
I know you're really busy and I respect your time, so I'll get right to it. I have a product I think your audience would appreciate, a [insert name of product], to be specific. So, I thought I'd reach out to see whether you'd be willing to test and review it?
I can send you over a free sample, and I'd be happy to mention your blog on my website.
Let me know what you think?
Thanks for your time.
[insert your name]’
Obviously, you'll need to modify this template to reflect your brand's voice, but you get the idea!
Last but not least, here's an example of the kind of baby coat we're talking about...
Made out of cotton and wool, this adorable coat featuring bunny ears is bound to intrigue your customers.
Top Selling Tip: Market products like this a month or so before Easter. Rabbit-related kids products tend to skyrocket in popularity around this time. You'll be amazed at how many parents want to buy kids clothes with bunny ears attached to them!
If you're ready to launch into the parenting niche, the following four products will undoubtedly help you kickstart your venture. But, before you dive headfirst into the project, have you considered a plugin to help you and your team source high-converting products? If not, take a look at Spocket, you'll be amazed at how much time you'll save!
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.