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"The Art of Finding Winning Products"
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If you're undecided on a niche for your dropshipping store, home decor is certainly worth a second glance. This market is doing exceptionally well. In fact, in the US, it's forecast to reach $202 billion in 2024, a 20% increase from 2019. Elsewhere, in Europe, the home decor market is forecast to reach $37.11 billion in 2024, with a predicted annual growth rate of 3.05% by 2028.
It's also worth noting that a quick look on Google Trends tells us that interest in home decor products remains high throughout the year, making this niche a potentially profitable option for dropshippers.
All that to say, home decor has the potential to be lucrative for your dropshipping store.
Before we delve into our top 15 home decor items to dropship, let's quickly explore some of the broad benefits of dropshipping homeware items:
If any of that's piqued your interest, continue reading as we explore our top home decor items to dropship:
Before we go any further, let’s ensure we're all on the same page by outlining what we mean by the terms ‘home decor’ and ‘dropshipping.’
In a nutshell, 'home decor' is an umbrella term for items used to decorate a home. This can include furniture, art, rugs, ornaments, and more.
Now, let's turn our attention to dropshipping. In short, 'dropshipping' is a form of online retail where entrepreneurs don’t manufacture or warehouse the products they sell. Instead, when a customer buys from your eCommerce store, the order is sent to your dropshipping supplier, who picks, packs, and ships the item(s) straight to the customer.
In other words, you act as the middle-person between your customers and the supplier, and whatever markup you add to your product's prices is your profit.
The main benefits of dropshipping include:
With a better idea of what home decor and dropshipping are, let's turn our attention to product research.
As you go about picking home decor dropshipping items to sell, here are a few points to consider:
Refrain from diving straight in and picking random home decor products to sell.
Instead, we suggest looking at online reports on the home decor market. Plenty of reputable sites offer insights into the home decor market, including LinkedIn, WGSN, and Trend Bible.
Also, as mentioned above, check out Google Trends, not only for searches for ‘home decor” but also for the specific items you’re considering selling. For example, rugs, cushions, glassware, etc., to get a better idea of product demand.
Lastly, look at online marketplaces like eBay, Amazon, and AliExpress to see which home decor products are trending. Similarly, you can use dropshipping platforms like Spocket to filter for 'best-selling' products in the home decor niche. Again, this should give you a better idea of the kind of products that are in demand.
When picking dropshipping products to sell, the wants of your target audience must fuel your decision-making.
To help with this, draw up your ideal customer profile that includes their average:
To give you a better idea of what we're talking about, here's an example of a quick customer profile (of course, the more detailed, the better, but we don't have time to create a full customer avatar):
"Time-short young professionals looking for high-quality, unique home decor products at affordable prices"
Now, let’s examine a few examples of top-selling home decor products. In each case, we’ve included information on worldwide trends sourced from Google Trends over the past 12 months.
What better way for customers to make their house a home than with stylish wall art?
There are plenty of different types you can source and sell. Examples include:
…And many more.
Looking at Google Trends to analyze “wall art” searches worldwide over the past 12 months, it’s clear that interest has remained steady, with top searches in Sri Lanka, the UK, Australia, the US, and New Zealand.
The worldwide wall art market is expected to grow with a market size of $53.05 billion in 2022, predicted to rise at a compound annual growth rate of 5.4% from 2023 to 2030.
As such, wall art might be worth doing some more research into.
Throw pillows or cushions are a simple, inexpensive way to add color to a room. Whether accentuating a new sofa or dressing up your bedroom, they're an affordable home decor accessory to add to your product catalog.
Pro Tip: Throw pillows could present a lucrative cross-selling opportunity. For example, could you have a suggested product box showcasing throw pillows that match a duvet set you're also selling? Or a rug in the same color? To unlock these kinds of upselling and cross-selling opportunities, try to source products that naturally go together.
You can offer throw pillows in a range of designs, for example:
Interestingly, Google Trend searches worldwide show consistent interest in throw pillows, with the top interest coming from Nigeria, the US, Canada, the Philippines, and Kenya.
When picking cushion designs for your dropshipping store, remember your target audience. For instance, if your ideal customer is a "clean girl aesthetic" fan, it would be wise to stick to block-neutral colors. Alternatively, if your following veers more towards the "cottagecore aesthetic," consider pillows with pastel, floral prints.
Of course, these are just two of many examples, but hopefully, we've illustrated the importance of keeping the tastes of your target audience in mind during the product selection process.
Good lighting enhances a room and can add a touch of magic outdoors. For example, fairy lights in a garden or solar lights on decking and patios. All that to say, there are plenty of opportunities to source unique lighting fixtures to add to your online home decor store.
Examples include:
...And many more.
When researching lighting, we searched Google Trends for “home lighting” and found consistent interest worldwide over the past year. Most interest came from Canada, the US, Ireland, the UK, and Singapore.
Revenue generated in this market for 2024 is around $83.94 billion, with a projected annual growth rate of 4.47% between 2024 and 2028.
Pro Tip: Over the last few years, industrial-chic style lighting has seen a surge in popularity. London's bars, restaurants, co-working spaces, etc., are full of edgy light fixtures. So, this might be a good place to kickstart your product research!
You might have noticed an increasing trend on Instagram and TikTok for "romanticizing" your life - and nothing screams this more than accenting a sideboard, side table, or dining space with a tall vase full of Spring flowers.
Similarly, planters make a great home and garden accessory. Whether to showcase a pretty indoor plant or provide a home for your outdoor summer bulbs to bloom into life, planters are another home decor item worth considering.
You might have seen the latest trend for macrame-style plant hangers. If you're considering selling vases and planters on your dropshipping store, these are worth looking into. Other types of vases and planters include:
Looking at Google Trends, interest in vases has remained high over the last year, with particular interest coming from the UK, Australia, Côte d’Ivoire, the US, and South Africa.
In contrast, interest in planters took a slight dip in late 2023. Still, it’s on the rise again in 2024, with searches most popular in the UK, Canada, the US, Ireland, and New Zealand.
Rugs and carpets really warm up a room, compliment furniture colors, and reflect the overall style of a person’s home.
Below are a few examples of the different styles of rugs and carpets you could sell on your dropshipping store:
...And many more.
Google Trends tells us that searches for rugs have remained consistent over the past 12 months, with the top searches coming from Australia, the US, the UK, Ireland, and New Zealand.
Statistics show that revenue in the carpets and rugs market is projected to reach $ 2.67 billion in 2024, with a 7.98% growth rate between 2024 and 2028. So, this is a product category with plenty of potential!
Pro Tip: In the past few months, there's been a trend for DIYers on Instagram and TikTok to fit their own stair runners, so this might be a specific style of carpet worth researching further. It might not be too late to jump in and capitalize on this trend!
Yes, we can all check the time on our smartwatches and phones. However, clocks remain a popular way to decorate living spaces, particularly home offices. These accessories work wonders for injecting some extra personality into a room. Whether it’s a wall, desk, or bedside clock, timepieces can make an interesting addition to your store.
To help kickstart your product research, we've listed a few examples of different clock types:
...And so on.
Google Trends shows that searches for clocks remain consistent and high, with the most searches in the UK, Australia, Ireland, New Zealand, and the US.
Statistics also show that while sales growth is less than some of our other home decor dropshipping products, the clock market is still expected to increase by 2% CAGR between 2023 and 2030.
Minimalist furniture is definitely on trend. A quick scan of popular online and printed home decor magazines shows plenty of mid-century, industrial-style furniture pieces with pared-back looks and simple lines.
Examples of such furniture include:
...And many more.
Online searches for minimalist furniture have fluctuated more over the last 12 months. However, as our screenshot shows, they are rising again, with the highest searches in Singapore, Australia, the US, South Africa, and the Philippines.
Mirrors are great for adding a statement piece to your home, maximizing natural light, and giving the illusion of space in smaller rooms.
By adding a selection of decorative mirrors to your home decor store, not only are you offering attractive products, but you're also solving a pain point for anyone looking to enhance a dark or small room. Be sure to remember that when marketing these products!
Mirrors come in all sorts of styles and shapes:
...And so on.
Searching for “decorative mirrors” on Google Trends found a highly fluctuating result. In contrast, more general searches for “mirrors” generated consistent interest, mainly from the UK, Ireland, Australia, New Zealand, and South Africa.
With that in mind, we encourage you to dig deeper and research each of the different types/styles of mirrors you're considering selling.
That said, it's worth highlighting that the global mirrors market was valued at $131,656.16 million in 2022 and is projected to reach $241,520.00 million by 2030, increasing at a CAGR of 7.9% between 2023 and 2030.
We’ve already talked about planters, but indoor plants are another must for anyone wanting an easy and affordable way to add color and texture to their home. Artificial plants are particularly popular, considering they're almost a zero-maintenance option!
There are plenty of different styles of faux plants to choose from:
…And many, many more.
In some cases, if you find the right dropshipping supplier, the above can be sold with a pot included.
Google Trends shows that interest in indoor plants is predicted to increase, with particular interest coming from Australia, New Zealand, the UK, Canada, and the UAE. By 2030, the artificial plant and flower market is projected to reach $1578.94 million at a CAGR of 5.5% by 2030!
It’s possible to dramatically alter a bedroom's look and feel by adding a different bedding style into the mix.
Examples of different types of luxury bedding include:
...And so on.
Luxury bedding searches worldwide remain steady and high, with most interest from the UK, Ireland, Sri Lanka, the US, and South Korea.
Interestingly, a LinkedIn report also found that the luxury bedding market was worth $2,361 million during the pandemic and is estimated to reach $2,792 million by 2030.
Curtains are another great way to enhance an interior space - and have the potential to insulate homes against the cold or keep out the heat during sunny spells.
Examples include:
Google Trends over the past 12 months shows that searches worldwide for curtains were steady and high, with most coming from the UK, Ireland, New Zealand, Australia, and South Africa.
Statistics show that curtain and blind sales worldwide total $40 billion in 2024 and are expected to grow at a CAGR of 6.28% from 2024-2028. So, now's the time to jump on the bandwagon!
Although seasonal products don't attract consistent demand throughout the year, with some planning, they can be a valuable addition to your home decor dropshipping store.
For example, Valentine’s Day, Easter, Christmas, St Patrick’s Day, etc.
Product ideas include:
...and more.
Interest in seasonal products will, of course, fluctuate. For example, worldwide searches for Easter decorations are high right before Easter and flat the rest of the year. It’s the same for Valentine’s Day and Christmas.
To illustrate interest in seasonal decorations, we looked at Christmas, with statistics showing that the global market for Christmas decorations was worth over $7 billion in 2023.
13. Smart Gadgets
If your customers want to bring smart tech into their homes, this could be a valuable addition to your home decor store.
Examples of smart home gadgets include:
Google Trends shows a consistent interest in smart home products. For example, searches for smart locks were high, with most interest from Australia, Singapore, Canada, New Zealand, and the US.
There’s no doubt that smart home products are here to stay, with consumer spending forecasted to rise by more than $170 billion by 2025.
14. Vintage-inspired Decor
Mixing nostalgic-inspired home decor with timeless pieces can create a relaxing, comfortable, stylish home.
Examples include:
...And more.
Interest in vintage decor is steadily high, with particular interest coming from the US, Canada, South Africa, Australia, and New Zealand. A 2022 report found that in the US, interest in vintage is high, with 3 in 5 Americans regularly buying vintage items.
15. Sustainable Home Products
Today's consumer is increasingly concerned about the impact of their purchases on the environment, with 78% saying that sustainability is important.
So, how do you incorporate sustainability into your home decor dropshipping store?
For starters, you could include recycled or responsibly sourced products in your catalog and work with suppliers closer to home, reducing your customer's carbon footprints.
Examples of home decor products you can source using recycled or responsibly sourced materials include:
...And more.
Analyzing interest in sustainable home decor products is easier when searching for specific products. So, zoning in a bit, Google Trends tells us that searches for recycled furniture are primarily high, with the most interest coming from South Africa, Ireland, Australia, New Zealand, and the UK.
So that brings us to the end of our product recommendations. But before we round up this blog post, let's discuss a few things you'll need in place to enjoy dropshipping success.
First things first, finding reliable home decor dropshipping suppliers is a must. The last thing you want is unhappy customers demanding returns because of poor quality.
So, here are a few tips for finding home decor dropshipping suppliers you can depend on:
It’s also essential to pitch your pricing and subsequent profit margins right. Some dropshipping platforms offer free profit margin calculators that show how much profit you’ll make after paying for the product’s cost and shipping.
Generally speaking, a good dropshipping margin is around 20%, but with home decor, it could be around 40-50%.
However, before leaping in, it’s wise to do some background reading on pricing strategies to help you hit the right mark from the get-go.
Creating persuasive product descriptions is crucial for boosting conversion rates. In fact, 87% of online shoppers value product descriptions when deciding whether to buy.
Not only can your product descriptions reel people in and pique their interest in the product, but you can also use this as an opportunity to answer frequently asked questions. Done well, this goes a long way to reducing customer support queries.
Your product descriptions need to include the following information:
All this information has the potential to help reduce returns and increase customer satisfaction and the likelihood of repeat buyers.
As well as descriptions being compelling, they also need to utilize keywords to enhance their product visibility in search engines.
If you’re short on time and words aren’t your forte, consider looking for a dropshipping platform that partners with tools that create SEO-optimized, AI-generated product descriptions to help you boost sales.
Hopefully, our guide to the best home decor items to sell on your dropshipping store has been of value!
To recap, it’s essential that you:
The statistics shown throughout this article tell us that the future of the home decor market is bright. Consumers spend money making their homes look beautiful, so there's plenty to capitalize on!
To learn more about how Spocket is a great home decor dropshipping partner for your business, try us for free!
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.
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