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Let's face it: If you're using a run-of-the-mill thank you page, you're probably leaving money on the table.
Why? Because that standard thank you page, typically converting at a dismal 0%, is a potential goldmine waiting to be unearthed.
But don’t worry, because in this post you'll discover the secrets to morphing your ordinary thank you page into a money-making, brand-boosting powerhouse.
With four straightforward adjustments, you'll do more than just acknowledge a customer's purchase – you'll supercharge your customer relationships, turbocharge your customer retention, and skyrocket your average order value.
Now, that's a tantalizing promise that doesn't come around every day.
So, let's jump right in!
Imagine you're shopping online, and you've just purchased something.
Now, after you've clicked that "buy" button and everything's gone through smoothly, you're taken to a special page – that's the thank you page (also known as the order confirmation page)
It's like a digital high-five from your online store to your customers. This page typically says, "Hey, thanks for shopping with us!" and confirms your order details.
It might also show an order number, estimated delivery date, and maybe even some related products you might like (more on that later).
But the cool thing is, it's not just about being polite.
It lets customers confirm their order, provides peace of mind, and with a few optimizations, can encourage customers to shop more.
Plus, it's a great place to put important info like customer support contact details or return policies, just in case shoppers need them.
So, in simple terms, a thank you page in eCommerce is like a virtual handshake and a way for the online store to make you feel appreciated and informed after you've made a purchase.
If you’re like most merchants, you probably like to start with ‘why?’ - why should you bother optimizing your thank you page - I mean, haven’t you got enough on your plate already?
Well, no matter how busy you are, you need to make time for your thank you page. Think about it: what other page in your conversion funnel do you leave totally unoptimized?
And when you think about the value of the impressions on your thank you page (i.e. high intent purchase qualified shoppers) - it’s madness to simply accept a conversion rate of 0%, right?
For example, here’s a screenshot of a ReConvert users dashboard.
Yup, that’s right, a couple of simple thank you page upgrades and their thank you page is now generating almost 30% more revenue for their store.
So, think about optimizing your thank you page like making an amazing dessert to go with your store’s ‘main course’.
You know how you add those extra toppings to make it even more delicious? Well, you need do something similar with your thank you page for some pretty good reasons:
So, in plain words, you should optimize your thank you pages to make customers happy, sell more stuff, and build a fan base.
And since most stores don’t optimize their thank you page, it’s the perfect way to stand out from other online shopping experiences.
Seriously - think about if the next time you shopped online you got a personalized thank you video from the store’s founder. That would stick in your memory, right?
So, with the why under our belts, let’s keep going to address the four biggest reasons why your thank you page is sub-optimal and what you can do to remedy it.
Okay, your thank you page mightn’t suck. But if you’re using a template from any eCommerce platform (Shopify, Wix etc.) then it’s not optimized.
So, let’s look at the four reasons why your thank you page isn’t performing like it should be (and how you can put it to work.)
Picture this: You've just had a great meal at a restaurant, and the waiter suggests a delicious dessert or a perfectly paired wine.
You're already in the mood to enjoy more, right? Well, that's why cross-sells, upsells, and product recommendations are awesome on your thank you page in the world of eCommerce:
1. Cross-Sells: These are like the waiter suggesting a tasty side dish to go with your main course. On your thank you page, cross-sells suggest related products that complement what the customer just bought. It's a smart move because customers are already in a buying mood, so they might think, "Oh, that goes well with what I just got," and add more to their cart. It boosts your sales without much extra effort.
2. Upsells: Think of this as the waiter suggesting an upgraded version of what you ordered. On your thank you page, upsells encourage customers to consider a higher-end or premium version of the product they bought. It works because customers are already committed to the purchase, and the idea of a better version might be too tempting to resist. This can increase your average order value and revenue.
3. Product Recommendations: This is like the waiter recommending other dishes that are popular with customers who liked what you ordered. On your thank you page, product recommendations use data and algorithms to suggest items that are often bought together or liked by customers who bought the same thing. It's like saying, "People who bought this also liked that," and it can entice customers to keep shopping.
Now, the reason that cross-sells, upsells & product recommendations work so well on your thank you page is because they allow you to capitalize on the buying mood.
See, Customers are feeling good about their purchase on the thank you page. They've just said "yes" to something, so they're more likely to say "yes" again.
By suggesting more products, better versions, or related items, you're increasing the chances of customers spending more money. This can significantly boost your sales.
In a nutshell, knowing how to upsell, cross-sell, and suggest products on your thank you page is like having a skilled waiter at a restaurant who knows how to enhance your dining experience and make you want more. It's a win-win – customers find more things they like, and you increase your sales.
Imagine if a friend remembered your birthday and gave you a special treat every year; you'd feel pretty great, right?
Well, it's the same idea for your customers. When you collect their birthdays on the thank you page, you can send them personalized birthday emails with discounts or special offers, making them feel valued and appreciated.
Not only does this build a strong emotional connection with your brand, but it also encourages them to come back and shop, boosting customer retention and sales.
Plus, birthday emails stand out in crowded inboxes, and the timing is perfect for spending. It's a win-win that sets your business apart and helps you build a loyal customer base.
For example, ReConvert user Ava Estell collected 15,000+ customer birthdays on their thank you page. Combined with their Klaviyo automation, this flow achieved an average open rate of 51% and click rate of 9% - generating an additional £7,268 in the last 6 months.
While that’s not game-changing revenue for a business of their size, it is a nice boost to their bottom line. Especially for an automation which took around 30 minutes to set-up with ReConvert and Klaviyo. Plus, they also made an extra £20,000 in under a month using ReConvert’s other features like one-click upsells and checkout page offers.
Adding social sharing widgets to your thank you page is a savvy move for several reasons.
Firstly, it taps into the power of word-of-mouth marketing. When customers land on your thank you page after a purchase, they're usually feeling positive about their experience, making it an ideal moment to encourage them to share their purchase or experience on social media.
For example, look at how easy eyewear brand Warby Parker makes it to share purchases:
This personal recommendation to their friends and followers can translate into new customers and increased sales without spending a dime on advertising.
Furthermore, it provides free advertising. Your customers essentially become brand advocates, promoting your products or services organically. This authentic endorsement from satisfied customers carries significant weight.
Moreover, social sharing expands your brand's visibility by reaching your customers' extended social networks, potentially bringing in more traffic and sales.
Lastly, the ease of engagement is a major plus. Social sharing widgets make it incredibly simple for customers to share your content with just a quick click. It's a small action that can yield substantial benefits, making it a win-win for your brand's growth and reputation.
In essence, adding these widgets is like unlocking a free, highly effective marketing channel fueled by your satisfied customers' enthusiasm.
Collecting customer feedback on your thank you page via post-purchase surveys is a brilliant strategy.
Firstly, it allows you to tap into the immediate sense of gratification your customers experience after making a purchase. At this moment, they're likely feeling positive about your brand and their shopping experience.
This real-time feedback is incredibly valuable. It provides you with insights into their experience at the very peak of their interaction with your store. Any issues or concerns can be addressed promptly, enhancing the overall customer experience.
Moreover, it's not just about your store; you can gather valuable insights into the products you sell. Are they meeting customer expectations? What can be improved or added?
Furthermore, positive feedback on the thank you page serves as instant validation for your customers. It reinforces their purchase decision and makes them feel valued.
When customers see that you genuinely care about their opinions, it fosters a sense of loyalty. They're more likely to return and recommend your store to others, contributing to long-term success.
Collecting feedback systematically also provides you with data that you can analyze and act upon, helping you make informed decisions about your business strategy. This commitment to improvement not only keeps your customers satisfied but also keeps you ahead of the competition. You can even use positive feedback as testimonials on your website or in marketing campaigns, showcasing your happy customers.
Ultimately, this approach isn't just about a single transaction; it's about building relationships with your customers.
It shows them that you're open to feedback and eager to improve, creating a sense of partnership that can lead to sustained growth and success.
Optimizing your thank you page doesn’t have to be complicated. With a couple of simple tweaks, you can turn what’s now a placeholder into a revenue-generating, customer-loyalty-building asset.
The beauty of a good thank you page is that once you optimize it, it runs in the background, amplifying all of your front-end marketing efforts.
Some of the world's biggest eCommerce companies like Amazon and eBay leverage thank you page offers to generate a large portion of their profits. So, what are you waiting for?
Use ReConvert to quickly optimize your thank you page, without the need to code, and start making more money with less effort today.
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