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The world of eCommerce is crowded, but don't let that discourage you. Having a WooCommerce store is just the beginning of your journey towards sales and growth. By adopting a strategic approach to attract and retain customers and harnessing the power of social media marketing for WordPress eCommerce, you can unlock a world of potential for your business.
By leveraging the power of platforms like Facebook, Instagram, and TikTok, you can expand your reach to a broader audience, engage with potential customers more personally, and ultimately drive more sales for your WooCommerce store.
So, in this blog post, we'll explore actionable strategies and tips for harnessing social media marketing's potential to boost your WooCommerce store sales.
As someone running a dropshipping business, hopefully, there are a few actions you’ve already completed before turning your attention to social media marketing - for example:
Once the above is all checked off, you can start focusing your attention on social media.
Just so we’re all on the same page, social media marketing, whether for WooCommerce or other eCommerce platforms, is using social networks to boost your brand's profile, drive sales, and increase traffic to your online store.
Such social media networks could include:
For the purposes of this guide, we’ll focus on the social platforms most popular for eCommerce, namely, Facebook, Instagram, and TikTok.
Before leveraging social media for your WooCommerce store, let’s look at the WooCommerce Extension store to see what it offers. You can use the following free social media downloads:
Now that we’ve covered a few practical bits of information, here are some tips on boosting your WooCommerce store sales with social media marketing.
Rather than going all in and using every platform, choosing the right ones for your WooCommerce store is important. Invest some time researching which social media platforms appeal to which demographics, then align that with your target demographic.
As a dropshipping business, you’re likely to be a B2C business. In this instance, statistics show that Facebook offers the highest return on investment (ROI). However, it’s also essential to consider where the majority of your target audience likes to hang out online.
For example:
TikTok
Of course, it's also worth researching general preferences among your niche. Still, hopefully, the above information provides you with a good starting point.
What do you want your customers to do when they see your posts? What’s your end goal?
For example:
Once you know your end goal, you can tailor your social media content accordingly.
Next up, you need to create business accounts on each social network you plan on using, for example:
Facebook, owned by Meta, requires you to create a 'business portfolio.' This empowers you to manage your:
...and more, from one place.
Please note: To get up and running with this, you need a personal Facebook account.
You can set up an Instagram business account from your personal Instagram profile. The platform will walk you through this process.
The benefit of using an Instagram business account is that you can access in-built account insights, such as information about your account's followers and your store’s performance on Instagram. You can also view ad and audience engagement metrics about specific posts, videos, reels, stories, and live videos.
TikTok for Business is also quick to set up, and doing so gives you access to the TikTok Ads Manager.
A TikTok business account provides access to advanced tools like the Business Creative Hub. This resource aims to help you create a TikTok-specific marketing strategy.
You'll also gain access to analytics, which will help you better understand who is visiting your store and whether your ads are working.
Attractive visual content is paramount for inspiring your target audience to follow you and eventually make a purchase.
However, it’s essential to stay within the parameters of your brand. For example, use your store's color palette as the base for your social media graphics and video thumbnails. Similarly, you want to ensure that your tone of voice, style of images, and so on remain consistent. That way, customers are likelier to identify your social content with your online store.
When planning your social media content calendar, don't flood your socials with promotional posts. Instead, in addition to advertising your products, use your socials to introduce yourself to prospective customers, establish yourself as an authority, and nurture relationships. Use proper, relevant, and best-performing hashtags to reach the right audience for this utilize tools such as Instagram Hashtags Generator.
There are a few ways to achieve this:
The advantage of offering such content is that it shows your dropshipping store is authentic and genuine. Plus, if your content is interesting, fun, and informative, people might share it, which works wonders for extending your brand's reach.
Pro Tip: When planning your social content, don't forget to capitalize on holidays like Valentine’s Day, Black Friday, Cyber Monday, and Christmas. In addition, there are tons of consumer-related calendar days like National Lazy Day (great for pushing sales of leisure wear, cozy bedroom throws, and so on).
Suppose you can invest some of your marketing budget into creating ads. In that case, it’s important to familiarize yourself with each social site’s ad manager.
Here, we’re zoning in on Facebook and Instagram ads.
For Facebook, you can create the following ads:
In contrast, for Instagram, you can create the following types of ads:
There are plenty of plugins you can use to streamline the creation of some of your social media content.
One such example is Outfy. Once you've integrated Outfy with your WooCommerce store, you can use this tool to effortlessly create product collages, videos, animated GIFs, and sales promotions and promote these assets on your social media accounts, including:
Other social plugins worth considering include:
As we come to the end of our guide, here are some further tips to help you boost your WooCommerce store sales with social media marketing:
Customers don’t need to be bombarded with several posts every day. That can feel like overkill and oversell. Instead, plan how often you'll post and think ahead. It’s also important to be consistent with your posting, i.e., don’t post daily and suddenly switch to monthly or fortnightly.
Pro Tip: Social media scheduling tools, such as Buffer and Later, can help you stay consistent with this.
You also need to ensure your posts are grammatically correct, as poorly written content smacks of unprofessionalism and will hurt your brand. So, if spelling and grammar aren't your strong points, use tools like Grammarly and QuillBot—both have free plans you can subscribe to.
Keep an eye on your analytics to pinpoint your highest-converting social content—then make more of it and, where possible, transform this kind of content into shoppable posts.
Utilize conversational commerce. For the uninitiated, conversational commerce is a marketing strategy that combines messaging and shopping, enabling customers to use chat and/or voice assistance to purchase from you. You can also use customer service chatbots to triage the direct messages you receive via your socials (Facebook, X, Instagram, etc.), enabling you to use social media to up your customer service game.
Use social listening tools to identify topics your audience is interested in, and then consider those topics when creating your upcoming content calendar.
Lastly, don’t buy fake followers. It makes you look untrustworthy, and your business could lose any credibility it's gained. It can also harm your engagement rate because fake followers aren't active and won’t engage with your marketing efforts.
After reading this guide, we hope you have a better idea of how to start using social media to promote your WooCommerce store.
If your campaigns gain little traction to begin with, try not to be too disheartened. Instead, learn from your mistakes, keep an eye on your metrics, and focus on what resonates with your audience. It's also worth monitoring what your competitors are doing to get an insight into what works well for them!
That's all from us, over to you. Do you have any tips and tricks for leveraging social media to boost your WooCommerce sales? We'd love to hear about your experiences in the comments box below!
Although we’ve covered a lot in this guide, here are a few frequently asked questions that may help you along the way:
What About Hashtags?
Yes, use them. There are tons of guides on how to use hashtags on each platform. For example, Facebook has a guide, as does Instagram and TikTok. In addition, HubSpot has a free hashtag generator you can try out.
Which Dropshipping Products Sell Best on Facebook, Instagram, and TikTok?
The following product categories sell best on Facebook:
Whereas, on Instagram, the following products sell best:
Elsewhere, on TikTok, it’s these products:
What About Instagram Influencers? Should I Use Them?
Influencer marketing is certainly worth considering. Approximately 49% of social media users buy a product after an influencer has promoted it. Don't worry; you don’t need to work with big, famous influencers. Instead, you can focus on working with influencers with a smaller niche following.
Should I Tell My Woocommerce Brand Story to My Social Media Followers?
Absolutely. Telling your brand's story is an excellent way to engage with social media customers. Tell customers what inspired you to set up your WooCommerce store and why you chose the specific products you sell. Tell them about your successes and failures, your lifestyle ethos, and how you spend your time (ensuring this aligns with your target audience). This is great for helping customers relate to and identify with your brand.
How to Increase Sales Through Social Media Marketing?
As mentioned above, you can increase your WooCommerce sales using social media marketing by:
How Effective Is Social Media Marketing to Online Sellers?
In short, social media marketing can be very effective for online sellers. These stats speak for themselves:
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc.
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