How to optimise your site for the holidays
The first step to holiday dropshipping success is a perfectly running site, facilitating easy conversions. Your site is going to be seeing a lot of traffic, and your e-commerce store has to be ready! Here are a few questions you should be asking yourself:
Is my store mobile optimised?
With more than half of the traffic coming from a mobile device, you have to be 100% sure that your store is fully fitted and dressed for mobile. The competition out there is shark-like, and if your store fails to load well on cell phones, you are about to lose a ton of customers!
Are my products discoverable?
Often e-commerce stores do not have easy to navigate menus, search buttons in place and the store is littered with products. Create clean navigation bars that make finding the right products easy: sort products into categories, and create special curations.
Is my checkout process wonky?
If a large number of customers abandon their carts, it could be a result of a difficult to follow check-out. Have multiple payment options, make shipping free if possible and test out a couple of ways to display the total cost. Add micro-copy that pushes them to complete the sale!
Does my store look reliable?
If your store has extremely long product titles that are irrelevant, lacks a return policy or an about page, you might want to brush it up. Keep your design clean, have enticing copy in good grammar, verified payment methods and you’re set! You can’t go wrong with this step.