III is the perfect clay for beginners, kids and moms. This is a great introduction to crafting with clay because it is soft, easy to use and will stay soft until you bake it in your home oven. III perfect for jewelry, figurines, home decor and seasonal items. III is the best brand for image transfer due to the superior adhesion of the original images ink to the clay. III provides inspiration for crafters everywhere and is the ideal medium to use for creating special projects for every occasion. III can be blended easily to create custom colors or special techniques.