How to Sell on Flipkart in India

Flipkart isn’t just a marketplace—it’s where Indian shoppers discover new brands every day. If you’re searching for how to sell on Flipkart, this guide focuses on the approval-and-first-sale details most articles skip. You’ll complete Flipkart seller registration confidently: keep GSTIN/PAN, bank details, and your pickup address ready, then create your Flipkart seller account in Seller Hub and verify everything once. Next, I’ll show what to click inside the Flipkart seller dashboard to add your first catalog, upload compliant images, set pricing that survives fees and returns, and choose a shipping/fulfilment flow that fits your margins. Finally, you’ll get a troubleshooting checklist for common blocks like listing rejections and Flipkart seller account login issues. We’ll also cover payment settlements, commission components, and the metrics Flipkart sellers must watch to stay healthy.

What is Flipkart Marketplace and How It Works

Flipkart Marketplace is Flipkart’s multi-seller ecommerce platform where different businesses list products, and Flipkart helps connect those listings to millions of shoppers across India. In simple terms, if you’re wondering how to sell on Flipkart, think of it as setting up a digital shelf in a busy mall—Flipkart brings the footfall, while you manage your catalog, pricing, inventory, and fulfillment.

Here’s how it works end to end:

1. You complete Flipkart seller registration and create a Flipkart seller account on the Seller Hub.
2. You list products with the right category attributes, images, and pricing.
3. When an order is placed, you either ship it yourself or use Flipkart-supported logistics/fulfillment (based on your setup).
4. Flipkart collects the payment from the customer, handles the transaction layer, and settles your payout to your bank account after deducting applicable marketplace fees and charges.
5. Your day-to-day operations happen inside the Flipkart seller dashboard, where you track orders, returns, performance metrics, and payment reports.

Flipkart as a Multi-Seller Platform

Flipkart isn’t a single store—it’s a marketplace where many Flipkart sellers compete in the same category. Your visibility depends on listing quality, competitive pricing after fees, delivery reliability, and return performance—signals Flipkart’s system uses to rank offers.

Difference Between Flipkart Business, Seller, and Supplier

• Flipkart seller: the account that lists products and receives orders.
• Flipkart business account: the legal entity behind the seller account (proprietorship/LLP/Pvt Ltd).
• Flipkart supplier: the inventory source (you, a brand, wholesaler, or manufacturer). Many people call the backend the “Flipkart supplier panel,” but practically it’s your seller tools in Seller Hub.

Who Can Sell on Flipkart in India

Flipkart supports a wide range of sellers—from individuals testing a side hustle to established brands. The key is matching your seller profile with the right compliance and operating model when you create a Flipkart seller account.

Individuals

Individuals can sell, but eligibility depends on category compliance (often GST/invoicing). Start with a small catalog, maintain stock accuracy, and monitor metrics in the seller dashboard Flipkart.

Sole Proprietors

Best for serious beginners—simpler compliance, smoother onboarding, and easier scaling after you understand how to sell products on Flipkart.

Registered Businesses

LLPs and companies are ideal for larger catalogs, team operations, and cleaner accounting for settlements, returns, and payouts.

Brands and Manufacturers

They win faster because they control quality and authenticity—leading to better reviews and lower returns, which improves marketplace ranking.

Flipkart Seller Registration Requirements

Before you can sell on Flipkart and start listing products, you must complete the official Flipkart seller registration process and provide certain documents for verification. Flipkart validates sellers to ensure trust, compliance, and smooth payouts once you begin selling in India’s largest marketplaces.

Documents Needed to Create a Flipkart Seller Account

To create a Flipkart seller account, gather the following essentials:

• PAN card – Tax identity for individuals or business entities.
• GST details – GSTIN certificate for tax compliance when selling taxable goods.
• Bank account – Active account to receive settlements, plus cancelled cheque or statement for verification.
• Business address – Proof of your operational or billing address.
• Email and phone number – Verified contact details to complete onboarding.

Having these ready speeds up the onboarding and reduces delays during verification and seller dashboard flipkart setup.

Is GST Mandatory to Sell on Flipkart?

Yes — GST registration is mandatory for most sellers who plan to list and sell taxable products on Flipkart. Even if your annual turnover is below the traditional offline GST threshold, e-commerce sellers must register under GST to legally sell products, issue GST-compliant invoices, and receive payments through the marketplace.

Categories Where GST Is Mandatory

• All taxable goods require a valid GSTIN for registration and invoicing.
• If you sell interstate or pan-India, GST registration is essential regardless of turnover. 
• Platforms typically require GST before allowing product listings to go live.

Exceptions and Compliance Clarity

There are very limited exceptions where GST may not be strictly required, such as selling only fully exempt goods (e.g., specific books or handicrafts), but these are niche and subject to Flipkart’s policy and regulatory interpretation. Always verify product-wise requirements before skipping GST registration.

How to Create a Flipkart Seller Account

This is the core step if you’re wondering how to sell on Flipkart. Flipkart’s onboarding is structured, but delays usually happen due to incorrect details or confusion between individual and business accounts. Follow the process below to get approved smoothly.

Step-by-Step Flipkart Seller Registration Process

1. Visit Flipkart Seller Hub
   Go to the official Flipkart Seller Hub and click Register Now to begin Flipkart seller registration.
2. Sign Up Using Email and Phone
   Enter your email address and mobile number. These become your primary credentials for Flipkart seller account login and communication.
3. Submit Business Details
   Add your name or business name, pickup address, and category you plan to sell in. Accuracy here matters—mismatches often cause verification delays.
4. Verify Bank and Tax Details
   Upload PAN, GST (if applicable), and bank account details. This step is mandatory for payment settlements and invoice compliance.
5. Complete Seller Onboarding
   Once verified, you gain access to the Flipkart seller dashboard, where you can start listing products and managing orders.

Flipkart Seller Account Create vs Business Account

• Individual Seller Account:
  Suitable for beginners or small sellers testing the platform. Limited scalability and category access.
• Flipkart Business Account:
  Ideal for sole proprietors, registered businesses, brands, and manufacturers. Offers better compliance handling, scalability, and long-term growth.

Which should you choose?
If you plan to sell consistently or scale your Flipkart business, a business account is the smarter choice from day one.

Flipkart Seller Account Login and Dashboard Overview

Once your registration is approved, managing your business happens entirely through the Flipkart Seller Hub. Understanding how to log in and use the dashboard efficiently is critical if you want to scale after learning how to sell on Flipkart.

How to Access Flipkart Seller Account Login

Flipkart seller hub login steps:

1. Visit the official Flipkart Seller Hub.
2. Click on Login.
3. Enter your registered email/mobile number and password.
4. Verify via OTP if prompted.

After logging in, you’re redirected to the seller dashboard Flipkart, which acts as your control center for daily operations.

Understanding the Flipkart Seller Dashboard

The Flipkart seller dashboard is designed to give real-time visibility into your business:

• Orders: View new, shipped, delivered, cancelled, and returned orders in one place.
• Inventory: Manage stock levels, update SKUs, and avoid overselling.
• Payments: Track settlements, deductions, commission fees, and payout timelines.
• Performance Metrics: Monitor cancellation rate, return rate, late shipment rate, and overall seller health—key factors that affect visibility.

Many sellers refer to this backend as the Flipkart supplier panel, but in practice, it’s the same dashboard where sellers manage listings, supply, and fulfillment.

How to List Products on Flipkart

If your goal is how to sell products on Flipkart (and not just “register”), product listing is where most new sellers get stuck—wrong category, missing attributes, and low-quality images can suppress visibility even after approval.

How to Sell Products on Flipkart Step-by-Step

1) Choosing the right category
Pick the most accurate category/sub-category first—Flipkart’s required attributes (brand, material, size, model, etc.) change by category, and missing fields can block publishing or reduce ranking.

2) Adding product details
Write for marketplace search + conversion:

• Title: Brand + product type + key variant (size/color) + use-case
• Attributes: Fill every required field (this improves discoverability inside Flipkart search)
• Description: What it is, who it’s for, what’s included, care/warranty info

3) Uploading images
Use clean, consistent visuals—avoid heavy text overlays and mismatched variants. Include: front, back, close-up, scale reference, and packaging where relevant. This reduces returns and improves conversion (both influence ranking).

4) Pricing strategy (profit-first, not guesswork)
Before you set your selling price, calculate: Selling Price = Product Cost + Shipping Buffer + Return Buffer + Flipkart Fees + Target Profit

Flipkart Product Listing Guidelines

If you want your brand presence to grow on Flipkart you should follow the below mentioned product listing guidelines.

Image Requirements (Quality Signals that Impact Sales)

• Crisp product photos that match the selected variant (color/size)
• Neutral background where applicable, consistent lighting
• Show details buyers ask about (texture, ports, stitching, dimensions)

Description Best Practices (What buyers + AI Summaries Extract)

• Start with a 1–2 line “what it is + key benefit” summary
• Add scannable bullets: size/fit, material, compatibility, box contents, care
• Avoid vague claims; be specific and verifiable (improves trust and reduces disputes)

SKU and Inventory Rules (Avoid Cancellations)

• Create a unique SKU per variant (size/color)
• Keep stock updated daily—overselling leads to cancellations, which hurts seller health and visibility

Flipkart Commission, Fees, and Charges Explained

Flipkart charges sellers through multiple components. Your profitability depends on understanding the mix—not just “commission.” Flipkart details the fee structure on its Seller Hub, and it varies by category and fulfillment.

Flipkart Seller Fees Breakdown

• Commission fees by category: % differs by category/sub-category
• Shipping charges: depend on fulfillment type, weight, and delivery zone 
• Collection fees: marketplace payment collection/processing component (shown in fee breakdowns)
• Fixed and variable costs: fixed fees (often slab-based) + variable fees (percentage-based)

Pro move: price from your net margin, not your MRP. Sellers who ignore fee stacking often “sell more” but lose money per order.

How Flipkart Payments Work for Sellers

Flipkart payouts are typically processed on a settlement cycle after dispatch, and your exact timeline depends on policy/tier and order status. Flipkart has publicly discussed faster settlement cycles (commonly referenced as 7–10 days from dispatch in policy updates).

Settlement cycles

• Payment starts processing after the order is dispatched (and moves through delivery/return windows)
• Returns/RTOs can adjust the final settlement amount (so reconciliation matters)

Bank transfer timelines

• Settlements are transferred to your verified bank account based on the platform’s payment cycle and your completed KYC/bank verification

Payment reports in seller dashboard

Inside the Flipkart seller dashboard, download settlement reports and order-level breakdowns to verify:

• commission + fixed fees
• shipping charges
• returns/refunds adjustments
  This is the fastest way to catch margin leaks early (especially in high-return categories).

If you want, I can add a one-screen pricing checklist (copy-paste) that uses Flipkart’s fee components so readers instantly understand “what price should I set” for their category.

Shipping and Fulfillment on Flipkart

Choosing the right fulfillment model is a big lever for anyone learning how to sell on Flipkart because it directly impacts delivery speed, returns, and seller health.

Flipkart Fulfillment Models Explained

Flipkart Fulfilled (FBF): FBF (Fulfilled by Flipkart) means you send inventory to Flipkart’s facility, and Flipkart handles storage, pick-pack, shipping, delivery, and (often) the customer-facing logistics flow. It’s built for sellers who want predictable operations and faster reach across India.

Seller-fulfilled orders: In a self-ship model, you keep stock with you, pack each order, and ship within the promised timeline. You’re responsible for processing the order, printing invoice/labels, packaging, and shipping—so your internal process has to be tight.

How Shipping Works for Flipkart Sellers

• Packaging guidelines (what prevents returns + penalties): pack for damage resistance (inner cushioning + outer box/polybag), match the right variant, and ensure invoice/labeling is correct—wrong/damaged items are major return drivers. 
• Courier pickup: once an order is marked “ready to ship,” pickups are scheduled; missed pickups (shipment not ready/seller unavailable/improper packing) can count against you via reattempt-related metrics.
• Order tracking: tracking is visible in your Flipkart seller dashboard, and delays typically show up as dispatch/RTD breaches—so treat “ready to ship” as a hard internal deadline.

Managing Orders, Returns, and Customer Support

Order processing workflow:

1) Accept/confirm order → 2) pick the right SKU/variant → 3) quality check → 4) print invoice/label → 5) pack → 6) mark Ready to Ship → 7) handover → 8) track delivery status.

Cancellations: most seller cancellations happen due to stock mismatch or slow processing. Flipkart’s Seller Performance Policy sets a benchmark for seller cancellation rate and warns of actions (including suspension) if breached.

Returns and refunds: reduce returns by fixing the root cause (wrong item, poor quality, damage, incomplete size/fit info). Flipkart’s policy tracks return reasons like misshipments/missing items, poor quality, damaged/defective products, and can evaluate clusters/category benchmarks.

Flipkart Seller Performance Metrics

These are not “nice to have”—they decide visibility and account health:

• Order defect signals: includes issues that hurt buyer experience (wrong item, poor quality, damage/defect, etc.).
• Late shipment / RTD breach: RTD breach occurs when you don’t mark orders “ready to ship” before the last ship date; Flipkart sets benchmark limits and mentions enforcement actions for repeated breach.
• Cancellation rate: Flipkart’s policy defines seller cancellation rate and provides a benchmark threshold.

Tips to Grow and Scale Your Flipkart Business

Here is hand on tips to grow your business and also some common mistakes that you should avoid while selling on Flipkart

How to Increase Sales on Flipkart

• Pricing optimization (margin-safe): price after fees + return buffer, not just “lowest price.” A small price cut that increases returns can reduce profit.
• High-ranking product listings: complete category attributes, keep variant mapping perfect, and upgrade images before running ads—better conversion improves ranking over time.
• Flipkart ads overview: ads can accelerate visibility, but scale ads only after your listing converts organically (clean catalog + competitive offer). Many sellers burn budgets promoting weak listings.

Common Mistakes New Flipkart Sellers Should Avoid

• Incorrect pricing: ignoring stacked fees + returns leads to “high sales, low profit.”
• Poor product images: low clarity or mismatched variants increase returns and reduce conversion.
• Ignoring dashboard metrics: cancellation and RTD/late-ship breaches can trigger listing/account actions—track them weekly and fix the cause, not the symptom.

Conclusion

Selling on Flipkart can be a powerful way to build a scalable online business in India—if you approach it with the right setup, pricing discipline, and operational consistency. From completing Flipkart seller registration to optimizing listings, fulfillment, and performance metrics, success comes from mastering the system, not shortcuts. As you grow, sourcing quality products and managing reliable suppliers becomes just as important as marketplace execution. That’s where Spocket fits naturally into the journey, helping sellers discover vetted suppliers, faster shipping options, and winning products to expand beyond a single channel. Start small, optimize smartly, and scale with confidence—Flipkart rewards sellers who play the long game.