How to Sell on Myntra

If you want to sell on Myntra, treat it like onboarding to a curated fashion retailer—not a “list anything” marketplace. Myntra’s official Myntra Partner Portal (partners.myntrainfo.com) promotes getting started in “4 simple steps,” but approval is fastest when your brand story, GST-ready paperwork, and catalog quality are already tight.
In this guide, I’ll show the exact Myntra seller registration flow (documents, verification, contract/commercials), including PAN, cancelled cheque, and trademark proofs, what happens after you’re onboarded (access to Partner University, technical integration), and how to avoid common delays that keep new sellers stuck before their first listing. You’ll also learn where Myntra seller login fits in, how to use the Myntra seller dashboard to manage inventory and orders, and the practical levers that improve visibility once you go live.

What Is Myntra Seller Program?

Myntra’s Seller Program is a curated onboarding + selling ecosystem for fashion, beauty, and lifestyle brands where you apply through the Myntra Partner Portal and get approved only after business, brand, and catalog checks. Unlike open marketplaces, Myntra is known for a stringent onboarding process, and approvals can take ~15–45 business days (or more) depending on how complete your brand and documentation are.
Once approved, you typically get access to partner resources (including training) to understand policies, onboarding, and operational expectations. 

Myntra Seller Central

Many sellers refer to the backend as Myntra Seller Central, but the practical entry point is the Myntra Partner Portal—the hub for registration, onboarding, fulfillment choices, and partner operations.

Difference Between Selling on Myntra vs Other Marketplaces

• Approval-first vs list-first: Myntra evaluates your brand and catalog before you can sell.
• Fashion-first expectations: Strong emphasis on catalog width, quality, and value (not just pricing).
• Defined operating rules: Packaging, authenticity, and performance requirements are treated as non-negotiable standards.

Types of Sellers Myntra Accepts

To sell on Myntra, you must be a legally registered business (not an informal individual seller). Accepted business types commonly include:

• Sole proprietorship
• Partnership firm
• Private limited company
• Limited liability partnership (LLP)

How Myntra Maintains Quality Control

Myntra protects customer trust through a strict verification + operational compliance layer, including:

• Document verification (GST, PAN, banking, brand ownership/authorization) 
• Brand scrutiny: Myntra “reviews every brand carefully” and rejects many onboarding requests if the brand/catalog doesn’t fit expectations.
• Traceability in select categories: Processes like Tagloop are used in certain categories to improve traceability and reduce fraud.
• Fulfillment model selection: Partners choose a business model to fulfill orders (set during onboarding).

Who Can Sell on Myntra? (Eligibility Criteria)

If you are wondering that are you eligible to sell on Myntra, then here is your clarity to your doubts

Business Types Allowed

You’re eligible to apply if you operate as a registered Indian business such as proprietorship, partnership, LLP, or private limited entity. Myntra expects formal registration because the platform requires GST compliance + brand authorization + quality verification.

Product Categories Accepted

Myntra is strongest in fashion and lifestyle, and commonly cited sellable categories include:

• Clothing/apparel
• Jewelery & accessories
• Home décor
• Beauty/personal care

Brand Approval Requirements

Your application is evaluated on brand fit + catalog readiness. Myntra highlights the need for:

• Sizable catalog width (enough SKUs/variants to support demand)
• Consistent quality and clear value proposition
  If you’re a reseller (not the brand owner), Myntra expects brand authorization (e.g., NOC/authorization letter). 

Compliance and Quality Standards

To sustain your Myntra seller account, plan for ongoing checks around:

• Product authenticity and packing standards
• Logistics protocol and delivery performance expectations
• System/process readiness (inventory + order sync expectations are common) 

Documents Required for Myntra Seller Registration

To complete Myntra seller registration on the Myntra Partner Portal, keep clear scans and matching entity details ready (name/addresses should align across docs to avoid verification loops).

GST Certificate (GSTIN)

Mandatory for most business entities applying to sell on Myntra; it’s part of the platform’s compliance-first onboarding.

PAN Card

PAN is typically required for the business/entity during verification.

Bank Account Details

You’ll provide bank details for settlements (commonly current account details aligned with your business entity).

Brand Authorization Letter (If Applicable)

If you’re not the manufacturer/brand owner (i.e., you’re an authorized reseller/distributor), you may need a No-Objection Certificate (NOC) or authorization proof.

Trademark Certificates (If Applicable)

If you own the brand, a trademark certificate is commonly used as proof of brand ownership during brand evaluation.

Why Sell on Myntra

Selling on Myntra makes sense if you want to build a serious fashion/lifestyle brand with consistent demand and a curated customer base. It’s less about “list anything” and more about quality + operational performance, which helps strong sellers scale.

• High-intent shoppers: Myntra users come ready to buy fashion, beauty, and lifestyle.
• Brand-first ecosystem: Better for D2C brands/private labels than generic marketplaces.
• Growth built in: Sales events + promotions can spike orders fast.
• Performance rewards: On-time dispatch, low cancellations, and fewer returns usually improve visibility and payouts.

What to Sell on Myntra

Myntra performs best for products that look great, fit consistently, and have repeat-purchase potential. Focus on categories where buyers expect variety, strong visuals, and clear sizing.

Best categories to sell:

• Apparel: men, women, kids (multiple styles + sizes work well)
• Footwear
• Fashion accessories and jewelry
• Beauty & personal care
• Select home & lifestyle items

Quick checklist before you list: prioritize items with clear size charts, high-quality images, consistent materials/finish, and multiple SKUs/variants (more discoverability + better conversion).

How to Sell on Myntra: Step-by-Step Seller Registration Process

Myntra onboarding is not “sign up and start listing.” It’s a curated partner program where your brand + compliance + catalog readiness are reviewed, and many applications don’t make it through unless everything matches Myntra’s requirements.

Step 1: Create an Account on the Myntra Partner Portal

1. Go to the Myntra Partner Portal and start registration (Myntra positions it as “start selling in 4 simple steps”). 
2. Enter your business basics (legal entity name), and keep these ready because they must match your documents:
   
   • GSTIN + PAN
   • Pickup/warehouse address
   • Bank account details (current account in business name is commonly expected)
3. Submit initial partner details and proceed to verification.

Why this matters for approval: Myntra doesn’t allow casual sellers; it expects a formal business setup with GST compliance and verification before you can sell on Myntra. 

Step 2: Complete Business & Brand Verification

Uploading documents (do this like an auditor)

• Upload clear, readable files for:
  
  • GST certificate, PAN, bank proof
  • Trademark certificate or brand authorization/NOC if you’re not the brand owner
• Ensure name + address consistency across GST, bank proof, and portal profile. Mismatches are one of the fastest ways to get stuck in “rework.”

Brand approval timeline (what to expect)

• Myntra reviews brands carefully and rejects many onboarding requests. Expect review cycles to take weeks depending on brand fit and documentation completeness. 

Approval accelerator (what competitors don’t say clearly):

• Don’t upload “just documents.” Upload brand proof (trademark/NOC) + ensure your catalog is ready (enough styles/SKUs, consistent sizing, clean imagery). Myntra explicitly cares about catalog readiness and quality.

Step 3: Myntra Seller Account Approval

Once verification clears, Myntra moves you forward for commercials/contracting and activation. (This is where most sellers think they’re “done” but they’re not.)

Common reasons for rejection (real-world patterns)

• Incomplete or inconsistent documentation (GST/PAN/bank name mismatch) 
• No valid trademark or brand authorization letter for the brand you want to list
• Weak brand fit or insufficient catalog depth/quality (Myntra is selective)

How to improve approval chances (practical):

• Apply with one clear brand identity (avoid mixing multiple unverified brands in one application).
• Provide trademark/NOC upfront (don’t wait for Myntra to ask).
• Make sure you can support operations: consistent packaging, reliable pickup address, and inventory discipline—because Myntra’s ecosystem is built around trust and verification.

Step 4: Access Myntra Seller Dashboard

Understanding Myntra seller login:

• After onboarding activation, you’ll use the partner ecosystem (commonly referred to as Myntra seller login / seller portal) to manage operations. Myntra’s partner environment includes portal access points used for partner operations.

What unlocks after approval (important):

• Myntra notes that once you’re onboarded, you get access to Partner University, and after commercials are finalized + contract signed, technical integration gets you ready to onboard articles and manage stock.

Overview of seller dashboard features (what you’ll use daily):

• Catalog/article onboarding (post-integration)
• Inventory/stock management
• Order processing & operational workflows
• Partner resources/training (Partner University)

Myntra Seller Login: How to Access the Seller Portal

1. Open the Myntra Partner Portal (the official hub for seller onboarding + operations). 
2. Click Login and sign in with the credentials you created during Myntra seller registration.
3. After login, you’ll land on the partner workspace where you manage onboarding tasks, support tickets, and operational modules (this is what many sellers loosely call “Myntra Seller Central”).

Myntra Seller Central vs Partner Portal (what to call what)

• Partner Portal = the official entry point Myntra publicly points sellers to for registration, onboarding requirements, and partner operations.
• “Seller Central” = a common generic term sellers use for the backend/operations area; in practice, you’ll still access it through the Partner Portal ecosystem.

Resetting Login Credentials

• Use Myntra’s official password recovery flow to reset credentials (the recovery page explicitly supports password reset via email).

Common Login Issues & Fixes

• Not receiving OTP / verification email: check spam/promotions and confirm you’re using the same email/mobile used at registration (most common mismatch).
• Page not loading / endless redirect: clear cookies for the portal domain and try an incognito window (portal sessions often cache stale tokens).
• Access denied after password reset: complete reset from the official recovery page again and sign in from a fresh session.

How to List Products on Myntra Seller Portal

Myntra’s catalog approval is stricter than “upload and publish.” Your listings are evaluated for catalog completeness + image quality + correct category attributes, and quality performance is tracked at the partner level.

Product catalog requirements (minimum to avoid rework)

To list products on Myntra smoothly, prep your catalog like a merchandising team would:

• Accurate category + sub-category mapping (wrong mapping triggers attribute failures)
• Mandatory attributes filled 100% (fabric/material, pattern, fit, sleeve, neck, color family, occasion, etc. — varies by category)
• Size & fit clarity (size chart / measurements where applicable)
• MRP/tax details aligned to your business compliance
• SKU hygiene: consistent style code/SKU naming across variants (size/color) so inventory doesn’t fragment

Image and content standards (what typically gets rejected)

Even when attributes are correct, Myntra-style listing rejections often come from creatives:

• Clean, marketplace-ready images (no distracting backgrounds, no visible watermarks, no heavy text overlays)
• Multiple angles + close-ups that help customers validate quality and reduce returns
• Product titles that are factual (brand + product type + key differentiator) and not stuffed with keywords

Category-wise listing rules

Instead of vague “rules,” call out what sellers search for:

• Apparel: fit, fabric, neckline/sleeve, wash care, occasion, length
• Footwear: upper material, sole material, toe shape, closure, heel type/height
• Beauty: ingredients, net quantity, expiry/shelf life, usage + safety disclaimers
• Accessories: dimensions, material, closure type, care instructions

Brand story and description best practices

Myntra approves and customers trust listings that read like a real brand:

• Origin: where you manufacture/source, and what you specialize in
• Proof: certifications, fabric sourcing notes, QC process (only if true)
• Consistency: same tone + sizing logic across the entire catalog
  This reduces “expectation mismatch,” which directly impacts returns and product quality performance tracked for partners.

Myntra Commission, Fees & Pricing Structure

Myntra’s seller fees are not a single flat rate. Commission can vary by category and brand commercials, and sellers typically see the exact applied fee in settlement/finance reports rather than a universal public rate card.

Also, Myntra has been reported to revise fee constructs for specific price bands/categories (e.g., very low commissions for select low-ticket items under certain conditions). Treat these as program-specific and time-bound.

Shipping and logistics charges

Your net realization is usually influenced by:

• Forward logistics (pickup/linehaul last-mile depending on model)
• Reverse logistics (returns/RTO movement)
• Operational deductions linked to process breaches (where applicable)

(Exact components depend on your partner model and commercials.)

Payment settlement cycle

Myntra runs system-driven auto-settlement, and partner performance tiering can impact how fast payouts happen. The Partner Tiering policy explicitly lists payout timing as:

• Gold: customer delivery + 5 days
• Silver: customer delivery + 7 days
• Bronze: customer delivery + 12 days

Returns & penalty deductions (what affects your margins)

Two big levers hit profitability after you start selling:

• Returns % and product quality returns (tracked as partner performance metrics)
• Deductions visible in settlement reports, where commissions and reversals are reflected (returns can trigger reversals depending on the report type and policy). 

Order Fulfillment & Shipping on Myntra

Selling on Myntra requires strict fulfillment discipline. The platform closely monitors SLAs, packaging quality, and pickup readiness, all of which directly impact your seller performance tier, visibility, and payouts.

Myntra logistics model

Myntra uses a controlled logistics ecosystem. Sellers follow predefined workflows set during onboarding, which decide how orders are picked up, inventory moves, and returns are processed. This ensures delivery speed and consistent customer experience.

Warehouse & pickup

• Inventory must be pickup-ready at the registered location
• Missed pickups or stock mismatches lower seller scores
• Repeated failures can lead to restrictions or warnings

Packaging guidelines

• Clean, tamper-proof outer packaging
• Category-appropriate inner packaging
• Correct labeling and invoices
  Poor packaging often results in QC failures before delivery.

Order SLAs

• Orders must be packed and ready within SLA timelines
• Delays, cancellations, or pickup failures reduce visibility and affect payments

Operational reliability is as important as product quality on Myntra.

Myntra Returns, RTOs & Customer Support Policies

Myntra tightly controls returns to protect customer trust and manage costs.

Return eligibility: Returns depend on product category, condition, and customer reason codes. Fashion items usually allow returns, but Myntra actively tracks return patterns to flag seller-side issues.

Quality check failures:
Penalties apply if:

• Wrong product is shipped
• Items are damaged due to poor packaging
• Product doesn’t match listing images or descriptions

High QC failures lower seller trust scores.

Seller responsibility: Sellers are fully responsible for accurate descriptions, correct sizing/material details, and secure packaging. Myntra does not absorb seller-caused quality issues.

Customer escalations: While Myntra handles customers centrally, sellers must respond quickly, submit evidence when needed, and maintain shipment records. Poor responsiveness can trigger account-level warnings.

How to Grow Sales as a Myntra Seller

Growth on Myntra is algorithmic and performance-driven. Sellers who understand how visibility is earned scale faster.

Improving product visibility

Myntra prioritizes listings with:

• Strong sell-through rates
• Low returns and cancellations
• High catalog completeness

Consistent performance pushes products into better discovery placements.

Using Myntra campaigns & promotions

Approved sellers gain access to:

• Platform-led sales events
• Discount campaigns
• Visibility-driven promotions

However, campaign access depends on seller performance tiers, not just willingness to discount.

Inventory planning strategies

• Avoid stockouts during campaigns
• Maintain depth in high-performing SKUs
• Plan replenishment cycles around Myntra sales calendar

Inventory gaps during demand spikes reduce algorithmic trust.

Pricing optimization tips

Winning sellers:

• Price competitively without racing to the bottom
• Use discounts strategically during campaigns
• Align MRP, discount, and perceived brand value

Myntra rewards stable pricing + consistent conversion, not aggressive undercutting.

Common Challenges Faced by Myntra Sellers (And How to Fix Them)

Selling on Myntra is rewarding, but it’s also operationally unforgiving. Most sellers don’t fail because of demand—they fail because of execution gaps Myntra actively penalizes.

Account Rejection Issues

Myntra prioritizes brand credibility over seller volume—treat onboarding like a brand audit, not a signup form.

• Missing or unclear trademark / brand authorization
• GST, PAN, or bank name mismatches
• Weak brand positioning or insufficient catalog depth

How to fix it:

• Apply with one clearly defined brand, not multiple test brands
• Upload trademark or NOC upfront
• Ensure catalog readiness (enough SKUs, consistent sizing, clean imagery)

Low product visibility

On Myntra, visibility is earned algorithmically, not bought permanently.

• Poor sell-through rates
• High cancellations or returns
• Incomplete attributes or weak content

How to fix it:

• Fill 100% of mandatory attributes per category
• Optimize titles for clarity, not keyword stuffing
• Maintain consistent inventory to avoid stockouts

High returns

Returns are tracked at the seller and SKU level and directly affect performance tiers.

• Size/fit mismatch
• Over-edited images
• Inaccurate fabric or material descriptions

How to fix it:

• Add precise size charts and fit notes
• Use realistic imagery (avoid misleading angles)
• Align product descriptions with actual usage expectations

Payment delays

On Myntra, operational discipline directly controls cash flow.

• Low performance tier (Bronze vs Silver/Gold)
• Operational breaches (SLA misses, QC failures)
• Pending reconciliation issues

How to fix it:

• Improve fulfillment consistency
• Reduce cancellations and QC failures
• Monitor settlement reports regularly inside the dashboard

Myntra Seller Dashboard Explained

The Myntra seller dashboard is your control center—it’s where performance is measured, visibility is decided, and payouts are influenced.

Sales analytics

Use analytics to identify winning SKUs and double down before campaigns. Track:

• Daily and category-wise sales
• Conversion trends
• Performance during campaigns

Inventory tracking

Accurate inventory sync prevents order cancellations, one of the fastest ways to lose trust.

• Real-time stock visibility
• SKU-level availability
• Alerts for low inventory

Order management

Smooth order flow improves seller scorecards and eligibility for promotions.

• Order confirmations
• Pickup and dispatch tracking
• Return and RTO visibility

Performance scorecards

Your seller tier (Bronze, Silver, Gold) impacts payouts, visibility, and campaign access—making this the most critical dashboard section. Myntra evaluates sellers using:

• SLA adherence
• Cancellation rates
• Return and QC performance

How Long Does It Take to Start Selling on Myntra?

Timelines vary, but sellers who prepare correctly move much faster.

Registration timeline

• Initial application and portal registration: a few days
• Document submission and verification begins immediately after

Brand approval duration

• Brand and catalog review: 2–6+ weeks
• Can extend if documentation is incomplete or brand fit is unclear

Myntra reviews brands selectively—this is not an automated approval.

First product go-live timeline

Sellers who prepare catalogs, imagery, and compliance before applying reach the market significantly faster.

• Post-approval contracting + technical setup
• Catalog onboarding and QC checks
• First products typically go live a few weeks after final approval

Conclusion

Selling on Myntra is worth it if you’re serious about building a credible fashion or lifestyle brand with strong catalog quality and consistent fulfillment. The platform rewards sellers who deliver reliable sizing, clean imagery, on-time dispatch, and low returns—so you don’t just sell, you build trust and repeat demand. Myntra is best for D2C brands, manufacturers, and private labels ready to scale with disciplined operations. If you’re planning to expand beyond Myntra too, diversify your supply chain with Spocket—source quality products, test new categories faster, and grow across multiple channels without depending on a single marketplace.