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"The Art of Finding Winning Products"
When it comes to turning a high profit with your dropshipping business, picking the best dropshipping productsto sell is imperative. That’s why staying up to date with trending products each year is critical to your success.
But, with so many products on the dropshipping market, it's hard to tell which goodies will fly hot off the shelves.
So, if you’re still deciding what to sell on your online store this year, you're in the right place. Below we're going to reveal our top ten dropshipping products of 2020.
Continue reading to find out more...
Are you curious about what defines our bestdropshipping products? There are a few criteria we've applied to each item in this list.
By sticking to the guidance below and with thorough research using Google Trends, you too can predict future trending products- so listen up!
Dropshipping works best when you can find products to sell that are innovative, useful, and brimming with trending potential, before they’re actually trending.u. So, generic, readily available items are out of the question. Instead, look for innovative merchandise that brings a new, fresh idea to the table.
A product's novelty-factor often influences online shoppers to go ahead and make a purchase. So, the more creative and exciting your wares are, the better your chances of stumbling across trending products.
Niche audiences (typically) have a harder time finding what they're after in local stores. This is why marketers of trending products usually position their wares to solve a specific problem.
As such, your products should always provide clear benefits. You need to emphasize how your merchandise makes a specific aspect of your customer's life better. This massively increases the likelihood of finding and attracting an audience for what you're selling. If you’re still looking to find your niche, check out our comprehensive blog post on the best niche scrapers out there, after you’ve seen what to look for below.
Last but not least, trends are also determined by what's in fashion this season. So, keep an eye on popular blogs, magazines, mailing lists, etc., for your niche, to stay ahead of the curve. Naturally, the demand for your wares will partially depend on whether its style is on-trend, so bear that in mind as you go about your product research.
Shapewear is all the rage right now, and interest in this product isn't going to trail off anytime soon - in fact, Google Trends shows the opposite to be true.
But, why's shapewear so hot right now?
With A-list celebrities like Kim Kardashian releasing their own shapewear lines, and with weight-conscious shoppers increasing year on year, not only has interest skyrocketed, but there's also a growing need for it...no pun intended.
Consequently, shapewear is now considered a 'must-have' for lots of women. It's a simple way to ensure any outfit compliments your silhouette, no matter your size and shape.
For the uninitiated, shapewear is worn underneath women’s clothing to create a slimmer look. Obviously, this is a sensitive topic to market. Still, many fashion, beauty, weight loss, and mom blogs are doing an excellent job of promoting shapewear on their websites (earning through affiliate links) or via their online store.
To date, customer orders for shapewear products are well into the thousands, and as you can see in the screenshot, consumer interest in shapewear has enjoyed steady growth since 2004, worldwide. So, it doesn't matter where you're located, you can probably make a profit selling shapewear products!
Socks are, of course, a staple in everyone’s drawers, and need to be replaced every so often. So, there's always a demand for comfortable socks.
However, if you want to stand out from your competition, you should approach these products as fashion-items and/or quirky gift ideas. These are ideal ways of marketing and engaging with the needs of your potential customers.
Trending products like animal socks empower people to express their personality in a cozy and casual style. When it comes to design, the ideas are seemingly endless - there are tons of fun, cute motives you could opt for.
Novelty socks are a beloved accessory for comfortable, quirky, and fun-loving audiences. From dogs to birds, to cute-looking cats to more select animals like frogs, parrots, and flamingos: with a wide array of animal socks, you're bound to offer something your audience likes!
According to Google trends, animal socks are enjoying an overall growth in popularity. More specifically, we see spikes at the start of winter, and then, of course, again at Christmas time. After all, who doesn't love getting socks in their stocking?
Novelty socks also enjoy special attention whenever gift-giving holidays come around, or fancy-dress occasions present themselves. So, capitalize on these seasonal demands by factoring this into your marketing plan, and of course, don't forget to add a few pairs of animal socks to your store!
Baby hip seats provide a solution to an age-old problem - the back, shoulder, and neck pain that comes with carrying a child. While it's any parent’s pleasure to hold their baby close to them, this can soon become a strenuous exercise.
This is where baby hip seats save the day; they enable parents to comfortably nestle their children on their hips. This better distributes the weight of the child so Moms and Dads can conveniently carry their little ones wherever they go...pain-free!
Most carriers have a removable panel that attaches to the waistband so you can adjust the position of the hip seat to wherever's most comfortable.
The back panel even allows you to go hands-free with your child. While they're not recommended for newborns, this product is a favourite among parents with growing toddlers and infants between six months to three years old.
The Kids and Babies category will always be a frenzy for innovation and demand, check out how this entrepreneur made a successful dropshipping business, by building a brand that people loved.
As Google Trends suggests, baby hip seats are especially prevalent with Singapore and Malaysian consumers. So, if you're looking for an opportunity to enter the global market, this could be the perfect product!
When babies start teething, they often explore their new gnawing abilities by chomping down on whatever they can find.
Although teething toys have been around for a while, there aren't many suitable options for babies that are too young to hold teethers.
This is where baby glove teethers come into their own. They're the perfect product for filling this gap in the market!
If you're unsure what baby glove teether are, they're cute-looking mittens that double up as a teething toy. The infant can safely chew on them and use them as a pacifier.
A calm, peaceful baby = happy parents. This makes this item a must-have for your store if you're marketing to Moms and Dads.
Although this product's growth on Google Trends isn't overwhelming, it's still an excellent choice for stores focusing on parents. Not only is this item incredibly niche, but it also solves a problem faced by your audience...so there should be a decent demand for the baby glove teether.
Interestingly, consumer interest in teething gloves primarily stems from the UK and the US, so bear that in mind as you select dropshipping products for your online ad campaigns.
Animal lovers will stop at nothing to make their fur baby happy - and in recent years, interactive toys have played a significant role in doing exactly that.
As the name of the product suggests, interactive pet toys help animals (especially dogs) lead stimulated and fulfilling lives, particularly while they're young and still developing.
Not only that, but they also come in handy for dog owners who have to leave their pets at home alone. These toys work wonders for keeping our four-legged friends entertained while you're away - which, of course, reduces the chances of your pup getting bored and barking...or tearing up your new sofa.
There are lots of different interactive toys on the market. Some are treat-based, i.e., you stuff the toy with your pooch's favorite snack, and they interact with the toy until they successfully access the contents. Alternatively, there are automated bones that wheel around the floor, which prompt your dog to chase them. There are even ball launchers that enable your pup to play fetch while you're out!
As you can see from the photo above, interactive pet toys are for cats too. If you like the look of this product you can see more about it, here.
As you can imagine, interactive pet toys offer prolonged entertainment in contrast to traditional toys like bones and ropes. These sorts of products are far more likely to keep your dog engaged, and they encourage them to exercise -win-win!
Innovation in this area is enormous, so it’s a great market to get in on. Not only that, but there's also a massive market for these wares. According to a survey in 2013, 25% of dog owners left their dogs alone at home for more than five hours. With more and more of us working fulltime jobs, the risk of animals suffering from loneliness is also increasing.
That's why, in this busy modern era, dog owners, especially those with professional schedules, comprise a vast target audience for these trending products. Don’t just take our word for it, as you can see from the screenshot below, more and more people are taking an interest in interactive pet toys.
And if you need further proof, take a look at how this entrepreneur started a successful pet store, by dropshipping products from the US and EU with Spock
These days, consumers are more and more environmentally conscious - especially the younger generations. Millennials are continually finding new ways to recycle, reuse, and repurpose their belongings. This is just one of the many reasons why green initiatives are always trending on the news and social media.
...and reusable silicone food covers are a fabulous example of the kind of novelty item that satisfies this ethical movement.
Silicone lids come in various sizes and can be stretched over bowls and Tupperware containers. They're great for covering cooked food, fruit, salads, sauces, drinks, etc. Plus, they're easy to wash and reuse, making them more eco-friendly than clingfilm and cheaper in the long-term.
With so many perks to their name, it’s hardly surprising that Google Trends shows that silicone lids are on their way to becoming trending products!
This is another excellent product for parent-focused audiences. These pacifiers are designed for children going through the teething phase and enable a safer, smoother transition to more solid foods.
They can hold fresh fruit, milk, or vegetables and only allow the baby access to the smallest pieces of food to prevent choking.
As you can see, this product acts as a pacifier, a teething toy, and a feeder, so it's an excellent multi-purpose and unique product to sell to parents. If you’re interested in the pacifier feeder pictured above, see more details about it here.
Also, Google Trends shows that the intrigue surrounding this product is picking up again, so if you haven’t already, now’s the time to jump on the bandwagon, and show your potential customers what they’ve been missing out on:
Travel makeup brushes are another nifty niche product. They're space-saving, functional brushes for travel-loving women, and come in a variety of sets.
In short, these makeup tools are just colored tubes with small brushes inside. However, their compact design makes them easy to fit into backpacks and pockets.
This product is a fabulous addition to any beauty or travel-focused store. So, if you're running a business in either of these niches, you would be wise to stock a few sets of travel makeup brushes!
Layered necklaces have made a quick return thanks to the It girls and bloggers of today. From pairing gold chains and retro pendants with delicate chokers, layered accessories are the 'in' way of making a statement with your jewelry.
As fashionistas around the world master the art of pairing and layering their jewelry, consumers have started buying multilayer necklaces to make it easier for them to follow this trend.
As Google Trends illustrates, layered necklaces are immensely popular right now, having been on the rise for several years. So, if you haven't already, now's the time to make the most out of this trending product.
Minimalist watches have enjoyed a surge of interest over recent years. But, there are a few reasons why these simplistic styles rule the fashion world. For one, they're more affordable as they avoid unnecessary bling and gadgets. Secondly, they complement virtually any style, making this accessory a 'classic.'
Wristwatches are one of many products in fashion and design to follow the minimalist trend. These kinds of accessories aim to say more with less with their understated elegance. If your online store caters to men's, women's, or unisex fashions, add a few of these types of watches to your product line - they're bound to be a hit! The popularity of such items is further confirmed by the screenshot below...
Before we wrap up, we also wanted to give a quick shout out to some honorable mentions, a few trending products that have high potential for the right niches:
These trendy bottles allow you to enjoy the taste of slowly infused teas while they're on the go. With chic designs and subtle colors, they also look great wherever they're stored.
Anti-blue-ray glasses are now a staple accessory for offices and classrooms. If you haven't heard of them before, these glasses help protect our eyes from the blue lights emitted by computer and mobile screens. So, if you're marketing to an audience that spends the majority of their day staring at screens - add anti-blue-ray eyewear to your product catalog!
Spocket’s selection of anti-blue-ray glasses provides eyewear that serves as both a fashionable and functional accessory. Check out these unisex computer glasses here.
These adorable, trending flat head pillows for newborns facilitate a healthy sleeping posture while being great dream-time companions. Parents love this product!
For years, novelty lights have been popular for decorating homes and yards in creative and magical ways - and this trend doesn't seem to be going anywhere soon!
We hope our list of the best dropshipping products of 2020 has given you plenty of inspiration to rework your inventory, so it's brimming with winning merchandise.
Spocket helps drop shippers all around the world to discover high-quality US and EU-based products with fast shipping. So, if you haven't tried Spocket already, why not peruse our products for free? We're confident you'll like what you see!
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.