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"The Art of Finding Winning Products"
Many of us have found ourselves daydreaming of the day we can be our own boss, set our own hours, and create our own success. You may be a secret creative sitting in a daunting office waiting for the clock to strike 5, or an avid traveler with an insatiable desire to go where the exotic winds take you.
Either way, the thought of entrepreneurship gave you a rush, brought a sparkle to your eye and added a bounce to your step. It may very well be the reason that brought you here today!
Being an entrepreneur in the digital age has become easier than ever, but not without its trials and tribulations. We wanted to give you proof that starting a dropshipping business can help you become an entrepreneur. But most importantly, we wanted to show you how to be successful at it.
We spoke to fortified dropshippers like Kyle Borawski, who used Spocket to make this very dream, a reality. He started his online store back in his senior year of college, and had continued to grow his store after he graduated in May 2019. He generated over $224,923 in sales from August to October 2019. With over $85,205 generated in October alone, he managed to be wildly successful with his online store by dropshipping products with Spocket. Don’t believe us? Here’s the proof:
But before we continue with Kyle’s success story, we will ask a burning question.
We're glad you asked! Dropshipping is the solution a budding entrepreneur like yourself might be looking for.
Let's say you've managed to create a catchy website with a beautiful aesthetic. You’ve got your niche down, and you're ready to start making some money. The only problem is, where are you going to find these products, and how are you supposed to manage inventory and shipping, along with screening dropshipping suppliers and products for quality?
The best way to answer that question is, you don't have to!
Spocket has bridged the gap from you to the supplier. You can pick and push an array of the best dropshipping products for your niche market, and from the first order to 1000’s of orders daily, Spocket will control the quality and ensure timely shipping to your customers. All without you having to deal with any of the inventory, upfront costs, supplier relationships, and headache.
To make things short and sweet:
With Spocket, your only concern now lies in taking the leap and starting your eCommerce business. So, we’ve decided that we can help you out with that as well!
We asked Kyle all of the questions you may have on starting a dropshipping business to give you a first-hand perspective on how you can start, and what steps you can take to get you one step closer to the life you dreamed of.
Dropshippers take many forms and in the case of Kyle Borawski, he was a college student with an innate need to have flexibility and a remote job from home. He gives us a first-person perspective on his journey, along with his secrets to a successful dropshipping business.
With these tips and tricks, we hope to inspire you to take the leap into entrepreneurship, and help you make your dreams a reality.
I have always aspired to generate a source of income, whilst working remotely. eCommerce allows this, and this is the main reason why it appealed to me and why it appeals to so many others. The idea of working nine-to-five was always scary to me, and I wasn’t interested in going down that route.
You need the drive and the aspiration to succeed in online business. For example, I graduated from Coastal Carolina University. But during that time, I was more interested in starting a dropshipping business. My interest was making my side hustle as successful as possible, and I was going to put the majority of my energy into that.
And a lot of patience and putting in the work, It paid off.
When choosing a name, you have to consider your niche. Every time you think of a name, it has to resonate with the people within that niche market. This can be as simple as two steps:
I consider myself an artist first, and this gave me a competitive advantage. The execution of the store name and logo are the most crucial parts. It’s also important to create a story with each visual that connects with your target market, this will strengthen your legitimacy and brand.
Finding a niche may not seem easy, but for me, it was more organic; my niche was something where I could be creative and enjoy what I do. If you want to start a dropshipping business:
Ultimately, believe in what you want to sell. Love it, and make sure it makes you feel something.
Venturing into an eCommerce business blindly, with no budget, no business model, and no goals would be foolish and also a waste of time.
“The only goal I set for myself is to get 1% better every day.”
This is a goal that shows progression and improvement but is also reasonable. Be realistic when setting goals, as this makes them more manageable to achieve.
If I’m improving at that 1% I aspire to each day, then chances are it’s going to keep growing. Then before you know it, this 1% becomes 2%, 3%...365%.
But don’t run before you can walk.
In terms of planning, when starting a store, do your research:
It would be unwise to say that you could start an eCommerce business with absolutely no money, but at the same time, you may not need as much as you anticipated. It varies for everyone.
I recommend finding a budget that you are comfortable with but, at the same time, maintaining an income from another source.
I would cut hair and budget how much I would spend on ads based on how many haircuts I did that day.
You may not get rich quick doing this; however, you can make little differences on a small budget like $30 a day. However, if you want to start a successful ecommerce business, I would say you need at least $1,000 minimum to start up.
Now I have multiple stores, so on average my revenue is $75,000 to $100,000 per month. Sometimes more, sometimes less. I always look through my ads and expenses and see the profit margins I have per week.
You have to evaluate your revenue so that it’s more about the profit margins for your life, and that’s better than a higher revenue. Don’t be fooled by high revenue if the profit margin is slim, always focus on a higher profit, not revenue.
With dropshipping, you don’t need to acquire products before selling them. However, I would always order the product I was selling beforehand to check the quality. You must understand what you're selling.
Spocket has an “Order Samples” functionality that allows you to order samples of products in your niche so you can test it out. With Spocket, you also get access to USA dropshipping suppliers and products. Not everything has to come from China.
Know what you are selling- it will give you confidence. Below are some factors to consider:
“You’ve got to always think about the customer.”
Yes, I do. My secret is that I’ll keep the description simple.
Utilize the panel effect on the landing page, and make it easy for someone if they want to know something specific about a product or how it’s made. You want to attract your readers, so write in a way that will do this.
Visuals and creativity are my specialties.
I’m good at getting the attention of Instagram users, by creating crisp visuals and presenting them with something completely unique when they’re scrolling.
Content marketing on social media is an attention game. The only way to get someone to stop scrolling and pay attention is for them to see something that catches their eye, and to click on your link or video.
With product photos, just make them real. Of course, it depends on your niche. The authenticity of the product photo is huge.
I like things to be congruent. When a website is segmented, it gives a much cleaner look. I also like to have a guarantee which says:
“we’re here because we care about you” [and] “if you have a problem, contact or call us.”
The customer needs to be reassured that you are real and that you care. I’ve never believed in the gurus that say the “buy now” button needs to be green. If you’re selling something real, that button could be pink. It shouldn’t make a difference if your product is legit.
Some store design essentials to consider:
Consistency matters. Create something harmonious and beautiful.
It’s essential to have a demographic in mind for your products.
My target market is people around my age, who are in tune with culture, whether that be in sports, music, or fashion.
My primary way of getting information to my target market and advertising what I had to offer was via social media:
When a customer doesn’t purchase at checkout, have two follow-up systems in your backend and always have marketing automatons running.
Researching your competition would be the best tip I could give you.
Find similar dropshipping websites, and conduct a market analysis on what customers are interested in. By doing this, you are getting a better idea of what your intended-audience wants from your eCommerce business.
You want to stand out, so even if you find their branding is successful, you need to find a way to differentiate yourself from them.
Also, use the information gathered from ads to your advantage. Even if you don’t get sales from these ads, they can collect a lot of valuable data. Facebook ads, for example, need time to gather information on who's interested in your company and who isn’t.
I have a seven-step process:
1. Be creative: In business, creativity is a must; let your creative side come out, and your business will benefit.
2. Conversion ads: You want to set up either a conversion ad on Facebook or a PPE (Page Post Engagement) ad.
3. Research: Do a lot of research, it will pay off.
4. Run Ads: Turning on your ads and letting them run is a great way to increase lead generation on your target market. Let them run for at least 7 days, and then evaluate based on analytics. If they’re giving you a return, it’s worth the investment.
5. Analyze and evaluate: This is a fundamental step in understanding if your ad is performing as you would like it to.
6. Re-targeting: If you want to make money, Retargeting is essential.
7. Repeat: Every eCommerce business is different, but each of these steps will need to be maintained and repeated to achieve a successful business. Don’t stop being creative, run your ads, analyze them and retarget.
My Facebook marketing strategy brings the most traffic. When you first start off, the conversion rate won’t be good, but then you consolidate your ads, and you’ll find the audience that works.
Whether it be a video or a photoshoot, choose who your target market will be.
For example, the five audiences I spoke about in step 6 of the marketing plan, is a good indication of who I should target.
If you have loads of traffic, and you’re spending a lot on Facebook ads, then you could have all of those people on your site in the next 3 days or 14 days.
It’s also vital that you browse abandonment and email flows to figure out new customers to target.
It’s crucial that SEM (Search Engine Marketing) is covered, but as it isn’t my expertise, I outsource it.
With every store, I make sure each page is SEO optimized. The more hits you get through Facebook, the higher you rank on search engines.
In terms of influencer marketing, the secret is in the content. You want to make sure you choose the right influencer, with great photos.
When you start a dropshipping business, there’s going to be difficulties. But you have to stay the course, be patient, and keep going. So many people give up, but as I said, I might not be getting any sales, but every day I get 1% better.
You have to concentrate on your success, and improve on your shortcomings.
Most people have the misconception that it’s going to be easy, but it’s always going to be a process. A few notes on overcoming difficulties:
Using Spocket has helped me cultivate better and stronger customer relationships. Namely, because by dropshipping USA suppliers, Spocket can provide faster shipping, which certainly builds trust with the customers.
I found Spocket when Oberlo cut off their US suppliers, and only used AliExpress. I found that Spocket allows merchants to make their own accounts. I needed Spocket to do that in order to secure my dropshipping business.
In the age of Amazon, you can’t have your product taking 30 days to reach a customer.
No, I just knew it was going to work.
I reached out to my supplier at the time and asked them to be on Spocket. They didn’t know about being a USA dropshipping supplier at the time, but I explained how we could use Spocket to both our advantages.
Once we worked out the process, I started using Spocket for my order automation process.
It was smooth sailing from there.
One of the things I like about Spocket is that it doesn’t need a Chrome plugin, as Oberlo did.
Also, if you have the Unicorn plan, you can check out several customer orders at once with just a click. So, you can devote more time to your marketing campaign instead of wasting your time manually filling orders.
Now that you’ve got the tools, the knowledge and Spocket by your side, there’s nothing stopping you from taking the leap.
If entrepreneurship runs in your veins, and the thought of being your own boss gives you a liberating feeling, then you already know what you need to do next.
Dropshippers like Kyle, Erin, and Marc along with many others started their dropshipping business and have made their dreams a reality and used the tools available to them to build the lifestyle they’ve always wanted.
So what’s stopping you? With a free 14-day trial and a dedicated 24-hour support team, we’re here to watch you soar and tell your tale of dreams turned to reality.
Enina is an avid writer with a passion for eCommerce, technology, and self-made stories. Her work revolves around inspiring others to take the leap Into entrepreneurship and sharing stories on doing so.