Sell Jewelry Online: Top Websites, Fees, and Payouts Compared

You're looking at your old jewelry, and you know it's worth something. Maybe it's that engagement ring sitting in a drawer, or those vintage pieces your grandma left you. Here's the good news: you can sell jewelry online in 2026 and get actual cash for it without walking store to store. Websites like Etsy, eBay, and Poshmark let you list your pieces from home and connect with thousands of buyers. The fees range from 6.5% to 20%, and some platforms charge monthly subscriptions. If you want the best payout, you'll need to understand which site works for your specific type of jewelry. Let's see what's out there.

Why Sell Jewelry Online?

Selling jewelry online makes sense if you need quick money or want to clear out pieces you're not wearing anymore. You could be sitting on hundreds or even thousands of dollars worth of gold, diamonds, or vintage costume jewelry that's just collecting dust. Online platforms give you access to buyers across the US, UK, Dubai, India, and beyond. You don't have to deal with local pawn shops that lowball you or spend gas money driving around. The best platform to sell jewelry online in the US connects you with serious buyers who know what they're looking for. If you're in India, the best platform to sell jewelry online in India might have different rules, but the concept stays the same. Some sites let you sell jewellery online instantly, getting cash in days instead of weeks.

How to Start Selling Jewelry Online

You need photos, descriptions, and pricing. That's the basic setup. But you should also know what type of jewelry you're selling and where it sells best. If you sell old artificial jewellery, platforms like eBay or Poshmark work great. If you're trying to sell diamond jewellery, you'll want sites like Worthy or The RealReal that authenticate luxury pieces. You'll find that where to sell old artificial jewellery depends on whether you want to ship nationwide or sell locally. Some sellers prefer Facebook Marketplace to sell jewellery near me because it's fast and no shipping hassle. You could also register as a jewellery seller on platforms like Etsy if you're making handmade pieces or curating vintage finds. Let's break down the setup steps.

Choose Your Niche

If you sell handmade jewellery online, you need platforms that cater to artisan buyers. Etsy dominates this space, but Amazon Handmade and Shopify stores work too. If you're dealing with old gold or silver, you'll want Cash For Gold USA or similar gold selling companies. You can sell gold at doorstep services that send free kits and insured labels. For those wondering how to sell artificial jewellery online, eBay and Poshmark are your friends. You can list fashion pieces at lower prices and still make decent money.

Custom and handmade products have a different market. Sites like Spocket offer dropshipping jewellery options if you want to sell without holding inventory. You could build a jewelry store and source best jewellery products from suppliers, or even try Print-on-demand jewellery for customized designs. Korean jewellery is trending hard in 2026, especially minimalist styles and stackable rings. If you can tap into that market, you'll have buyers lining up.

Prepare Your Jewelry

Clean your pieces before photographing them. Use a soft cloth for gold and silver. If you sell pledged gold or want to use old gold buyback services, the company will handle cleaning, but for online listings, presentation matters. Take photos in natural light, use a plain background, and show all angles. You need close-ups of any stamps, hallmarks, or designer signatures. If you're selling a jewellery set, photograph each piece individually and then as a set.

For pricing, check old gold selling price today if you're selling gold by weight. White gold selling price per gram varies daily, so use a pricing calculator. If you're wondering how to resell old gold, most gold buyers pay 70-85% of melt value. That's standard. Independent jewellers might give you better rates if you're selling designer vintage pieces.

Set Up Your Listings

Write clear descriptions. State the metal type, gemstone details, weight, size, and condition. If you don't know the specifics, mention that. Buyers appreciate honesty more than guessing. You should also mention if you're willing to ship internationally. The best place to sell jewellery online in the UK might charge different fees than US-based sites, so know your audience. If you sell jewellery in stores as an independent jeweller, you already know presentation matters. Apply the same care to your online listings.

Some sellers also sell jewellery sketches online to designers or manufacturers. That's a niche market, but if you have original designs, there's money there. You can also learn how to sell your jewellery in shops and galleries by building a portfolio online first. Websites to sell jewelry online give you credibility when approaching physical stores later.

8 Best Websites to Sell Jewellery Online in 2026

Here is a list of the best websites to sell jewelry online in 2026:

1. Etsy

Etsy pulled in 396 million monthly visits in 2025, making it the best place to sell jewellery online for handmade, vintage, and custom pieces. You can sell jewellery online in the USA through Etsy and reach buyers who specifically search for unique artisan jewelry. The platform charges a $0.20 listing fee per item, a 6.5% transaction fee on the total sale price (including shipping), and payment processing fees of 3% + $0.25 in the US. Etsy also has regulatory operating fees depending on your country. If you're in the UK, add 0.32%. In Canada, it's 1.15%. In India, it's 0.29%. These fees are automatically deducted from your payment account.

Etsy doesn't charge subscription fees unless you opt into their Etsy Plus plan at $10/month for extra tools. Most sellers skip that. You'll also get hit with a 15% offsite ads fee if you make over $10,000 annually, but you can opt out if you earn less. Payouts happen through direct deposit, PayPal, or other methods depending on your location, typically within 1-3 business days after a sale clears.

Key Features

• Etsy attracts shoppers looking for vintage, handmade, and personalized jewelry, not mass-produced items. If you make one-of-a-kind necklaces or curate vintage brooches, this is your platform. Buyers here expect artisan quality and are willing to pay for it.
• The listing process is straightforward. You upload photos, write descriptions, set prices, and publish. Etsy's built-in SEO tools help your listings show up in search results if you use the right keywords. You can also run Etsy Ads to promote your listings, though that's an optional expense.
• Etsy handles sales tax collection and remittance in most US states and countries, so you don't have to worry about that paperwork. It simplifies compliance, especially if you sell jewellery online USA-wide.
• If you sell items in-person using Etsy's Square integration, you only pay the $0.20 listing fee and avoid the 6.5% transaction fee. That's a nice perk for craft fair vendors. The integration also lets you manage online and offline inventory in one place.
• Etsy supports digital downloads too. If you sell jewellery sketches online or design templates, you can list them as digital products with no shipping. You'll still pay the $0.20 listing fee and 6.5% transaction fee, but no physical inventory to manage.

2. eBay

eBay's 714 million monthly visits in 2025 make it a powerhouse for reselling jewelry online. You can auction pieces or list them at fixed prices. eBay charges 13.6% final value fees on most jewelry sales, plus a per-order fee of $0.30 for orders under $10 and $0.40 for orders over $10. If you sell jewelry over $5,000, eBay caps fees at 15% up to $5,000, then 9% on amounts above that threshold. For lower-priced fashion jewelry, you'll pay closer to 14-15% after per-order fees. eBay doesn't charge listing fees if you stay under 250 free listings per month. After that, it's $0.35 per extra listing. Payouts go through managed payments and typically hit your bank account within 2 business days.

Key Features

• eBay's auction format works great for rare or collectible pieces. If you have estate jewelry or signed designer items, auctions can drive up prices as buyers compete. You set a starting bid and let the market decide.
• The platform's global reach means you can sell to buyers in over 190 countries. If you list internationally, you'll pay additional fees and deal with customs, but the buyer pool is massive. Some sellers restrict listings to domestic buyers to avoid complications.
• eBay's promoted listings program lets you boost visibility. You pay an extra percentage (typically 8-12%) if your item sells through promoted placement. It's optional, but it helps if you're competing in saturated categories like fashion jewelry.
• Seller protections are solid. eBay holds funds until the buyer confirms receipt, reducing scam risk. If a buyer opens a return case, eBay mediates. The process can be slow, but most disputes get resolved fairly.
• You can create a branded eBay store for $7.95 to $349.95 per month, depending on the tier. Store subscribers get more free listings, lower final value fees, and advanced marketing tools. If you're selling high volume, the store subscription pays for itself.

3. Poshmark

Poshmark's 80 million users make it perfect for selling costume jewelry. The platform charges a flat $2.95 fee on sales under $15 and a 20% commission on sales $15 or more. Shipping is covered by the buyer through a flat-rate label at $8.27, so you don't pay for postage. Poshmark's fee structure is simple. You price your item, and Poshmark takes their cut when it sells. Payouts go to your Poshmark balance, which you can transfer to your bank account or use for purchases. Transfers typically process within 2-3 business days.

Key Features

• Poshmark's social selling model is unique. You share listings, follow other users, and join "Posh Parties" – virtual events where themed items get extra visibility. If you're selling trendy jewelry, participating in parties can get you sales fast.
• The app is mobile-first, making it easy to list and manage inventory from your phone. You snap photos, add descriptions, and publish in minutes. The process is faster than desktop-heavy platforms.
• Poshmark handles sales tax automatically based on the buyer's location. You don't collect or remit taxes yourself, which simplifies accounting. This is standard for most marketplaces now, but it's worth noting.
• Bundling is encouraged. If a buyer adds multiple items to their cart, Poshmark prompts them to bundle for a discount. You can offer bundle discounts to move inventory faster. This works great for jewelry sets or coordinating pieces.
• Poshmark's buyer protection policy covers purchases up to their sale price. If an item arrives damaged or not as described, buyers can open a case. Poshmark holds payment until the buyer accepts the order or 3 days pass, whichever comes first.

4. Amazon Handmade

Amazon Handmade waives the $39.99 monthly Professional seller fee and charges a flat 15% referral fee on each sale. That's lower than Amazon's standard jewelry category fees, which range from 20% on amounts up to $250 and 5% on amounts over $250. With Handmade, you pay 15% flat on everything. There are no listing fees, so you can upload unlimited products without extra charges. Amazon Handmade requires approval. You apply through Seller Central, and Amazon reviews your products to ensure they're truly handmade. Once approved, the subscription fee waiver kicks in. Payouts happen every 2 weeks through direct deposit.

Key Features

• Amazon's massive traffic is the main draw. Millions of shoppers browse Amazon daily, and Handmade listings appear in regular search results alongside mass-produced items. If you optimize titles and descriptions, you can get serious visibility.
• Amazon handles customer service and A-to-Z Guarantee claims. If a buyer has an issue, Amazon steps in, which reduces your workload but also means Amazon has final say on disputes. Some sellers find this frustrating, but it protects buyers.
• Fulfillment by Amazon (FBA) is optional. You can ship orders yourself or send inventory to Amazon's warehouses. FBA adds fees – typically $2.50 to $6.15 per unit for standard-sized items – but it qualifies your listings for Prime shipping. Prime badges increase conversion rates.
• Amazon collects and remits sales tax in all states that require it. You don't have to register for sales tax permits or file returns in 46 states. This saves hours of compliance work.
• Product photography standards are strict. Amazon requires white backgrounds, no watermarks, and high-resolution images. If you're used to lifestyle shots on Etsy, you'll need to adapt. But clean photos boost trust and conversions.

5. Facebook Marketplace

Facebook Marketplace has over 1 billion active users and charges zero fees for most jewelry listings. You list items, set prices, and buyers message you directly. Facebook only takes fees if you use their shipping option or checkout feature, which adds processing fees similar to PayPal (around 5%). Most sellers avoid that by meeting locally or arranging their own shipping. You keep 100% of the sale price if you handle payment outside Facebook. Payouts through Facebook checkout go to your bank account within 5 days.

Key Features

• Facebook Marketplace is best for local jewelry sales. You can list items and restrict visibility to buyers within 20 miles. Meeting at public spots like police station parking lots builds trust and avoids shipping hassles. Many sellers use this for quick cash sales.
• Listing is fast. You upload photos from your phone, add a title, price, and category, and publish. Facebook auto-suggests categories and pricing based on similar listings. It's not always accurate, but it speeds up the process.
• Facebook Groups amplify reach. You can cross-post Marketplace listings to local Buy/Sell/Trade groups, increasing views. Some jewelry-specific groups have thousands of members actively looking to buy.
• Facebook Messenger facilitates negotiations. Buyers message directly, and you can send offers, answer questions, or arrange meetups. The real-time communication speeds up sales, but it also means you'll get lowball offers and tire-kickers.

6. Worthy

Worthy specializes in luxury jewelry auctions, targeting diamond rings, high-end watches, and premium gold pieces. The platform charges tiered commission fees: 18% on sales up to $5,000, 15% on amounts from $5,001 to $15,000, 12% on $15,001 to $30,000, and 10% on amounts over $30,000. Worthy requires items worth at least $1,000, so it's not for costume jewelry. They provide free GIA or IGI authentication, insured FedEx shipping, and professional photography. The process takes 10-14 business days from shipping your item to receiving payment. Payouts go via check, direct deposit, or PayPal.

Key Features

• Worthy partners with GIA (Gemological Institute of America) for authentication. This adds credibility and attracts serious buyers who trust third-party grading. If you're selling a 2-carat diamond ring, GIA certification can increase your final sale price by 20-30%.
• The auction format connects your jewelry with over 1,000 professional buyers – wholesalers, retailers, and collectors. They bid against each other, driving up prices. You set a reserve price, and if bids don't meet it, you're not obligated to sell.
• Worthy handles everything. You ship your item in their insured box (free), they clean and photograph it, list it for auction, and transfer payment after sale. You don't deal with buyers directly, which reduces scam risk.
• Insurance coverage through Lloyd's of London protects items up to $100,000 during shipping and while in Worthy's possession. If something goes wrong, you're covered. That peace of mind is rare in online jewelry selling.
• Worthy assigns a personal auction manager. They update you throughout the process, answer questions, and advise on reserve pricing. This concierge service differentiates Worthy from self-service platforms.

7. Ruby Lane

Ruby Lane focuses on vintage and antique jewelry, charging a $45 monthly maintenance fee plus tiered seller service fees: 9.9% on sales up to $2,500, 5% on amounts from $2,501 to $5,000, 2.5% on $5,001 to $10,000, and 1% on amounts over $10,000. There are no listing fees, so you can upload unlimited items once you pay the monthly fee. Ruby Lane requires at least 10 qualifying items to open a shop. Vintage jewelry must be 20+ years old and priced at $10 or more. Contemporary designer pieces need to be $100+. Payouts happen monthly via PayPal business account.

Key Features

• Ruby Lane's audience is niche – collectors of vintage, rare, and curated jewelry. If you sell estate pieces, signed designer jewelry, or antique brooches, buyers here know what they're looking at. They expect detailed provenance and accurate descriptions.
• The $45 monthly fee includes unlimited listings, which is better than Etsy's $0.20 per listing if you have large inventory. You'll need at least 10 items to justify the fee, but most sellers list 50-100 pieces to maximize value.
• Ruby Lane's seller requirements are strict. You can't list mass-produced modern jewelry or costume pieces unless they're vintage. Items need photos of maker marks, hallmarks, or signatures. Ruby Lane polices quality to maintain its reputation.
• Traffic is lower than eBay or Etsy – around 738,000 monthly visits – but buyers are serious. Conversion rates are higher because visitors come specifically for vintage items. If you list a Tiffany & Co. necklace from the 1970s, it'll find its buyer.
• Ruby Lane handles sales tax collection and remittance, similar to other platforms. You don't file state-by-state returns, which saves time. Monthly payouts via PayPal mean you'll wait longer for funds compared to platforms with weekly transfers.

8. Shopify

Shopify isn't a marketplace but a platform for building your own online jewelry store. Monthly plans range from $29 (Basic) to $399 (Advanced). Shopify charges credit card processing fees: 2.9% + $0.30 per online sale on Basic, 2.6% + $0.30 on Shopify, and 2.4% + $0.30 on Advanced. If you use third-party payment gateways like PayPal or Stripe, Shopify adds transaction fees: 2% on Basic, 1% on Shopify, and 0.6% on Advanced. Payouts depend on your payment processor. Shopify Payments deposits funds within 2-7 business days.

Key Features

• Shopify gives you full control over branding, design, and customer experience. You're not competing with other sellers on a marketplace. Buyers visit your store, not a platform with thousands of jewelry listings. This works best for independent jewellers building a brand.
• The platform supports unlimited products on all plans. You can list earrings, necklaces, bracelets, rings, and watches without worrying about listing fees. You also control pricing, promotions, and inventory management.
• Shopify's app store has thousands of integrations. You can add email marketing tools, abandoned cart recovery apps, SEO plugins, and more. GemPages is a Shopify theme designed specifically for jewelry stores, offering templates optimized for showcasing products.
• Shopify handles sales tax automatically in US states and many countries. The $29 Basic plan doesn't include automatic tax collection, but the $79+ plans do. You'll still need to register for sales tax permits in states where you have nexus, but Shopify collects and remits on your behalf.
• Shopify's POS (point-of-sale) system integrates with online inventory. If you sell at craft fairs or trunk shows, you can use Shopify's card reader and sync sales. In-person transactions cost 2.4% to 2.6% + $0.10, which is lower than online fees.

Conclusion

You have options. Etsy, eBay, and Poshmark work great for most sellers. If you're dealing with luxury pieces, Worthy or The RealReal will get you better payouts. Facebook Marketplace is perfect for local sales without shipping. Shopify gives you full control if you want to build a brand. The best platform to sell jewelry online in the UK or Dubai depends on local buyer habits, but the platforms mentioned here have international reach. Don't sit on jewelry worth hundreds or thousands. List it, price it right, and get paid. You'll be surprised how fast pieces sell when you pick the right platform.