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Online shopping in Pakistan has evolved from a convenience into a mainstream habit. With rising smartphone penetration, improved logistics, and greater trust in ecommerce platforms, millions of Pakistani consumers now rely on online shopping sites for everything from electronics and fashion to groceries and home essentials.
This article explores the top 10 shopping sites in Pakistan, supported by market statistics, consumer behavior trends, and platform-level insights. Whether you’re a shopper looking for reliable platforms or a seller exploring opportunities in Pakistan’s growing ecommerce market, this guide offers a complete overview.
Pakistan’s ecommerce market has seen steady growth over the past decade, driven by digital adoption and changing consumer preferences. More consumers now prefer browsing, comparing, and ordering products online instead of visiting physical stores.
Key factors driving ecommerce growth include:
Pakistan remains a mobile-first ecommerce market, with most users shopping through smartphones rather than desktops. This has influenced how shopping platforms design their apps, websites, and checkout experiences.
Understanding consumer behavior is key to understanding why certain shopping sites dominate the market.
Cash-on-delivery (COD) continues to be the most preferred payment method in Pakistan. While digital wallets and card payments are growing, many shoppers still choose COD due to trust and accessibility reasons.
Popular online shopping categories include:
Platforms that offer variety, competitive pricing, and reliable delivery tend to perform best.
Pakistan’s online shopping landscape has grown rapidly, with several platforms emerging as trusted destinations for millions of consumers. From large multi-category marketplaces to niche electronics stores and fashion-focused brands, these shopping sites cater to a wide range of needs, budgets, and preferences.
The top shopping sites in Pakistan stand out for their product variety, pricing, delivery reliability, and payment flexibility, especially cash-on-delivery. Whether shoppers are looking for everyday essentials, electronics, fashion, or imported goods, these platforms represent the most popular and widely used options in the country’s ecommerce ecosystem.
Below is a detailed look at the most popular and widely used shopping sites in Pakistan, based on traffic, brand recognition, and consumer adoption.
Daraz is Pakistan’s largest online marketplace and a household name for ecommerce. It offers millions of products across electronics, fashion, beauty, groceries, home essentials, and more. Daraz is known for nationwide delivery, frequent sales events, multiple payment options, and strong mobile app usage, making it the most visited shopping site in the country.
Daraz’s popularity comes from:
For many consumers, Daraz is the first stop when shopping online in Pakistan.
Telemart is a major Pakistani ecommerce store best known for electronics, gadgets, and home appliances. Over time, it has expanded into lifestyle, fashion, and household categories. Telemart focuses on branded products, competitive pricing, and local fulfillment, which helps build trust among buyers.
What sets Telemart apart is its focus on:
Telemart has built trust by focusing on authenticity and reliable delivery.
OLX Pakistan is the country’s leading classifieds platform, allowing users to buy and sell products directly. It is especially popular for used items such as mobile phones, electronics, vehicles, furniture, and household goods. OLX focuses on local, person-to-person transactions, often enabling quicker deals and price negotiations.
OLX is widely used for:
Its popularity comes from local listings, price negotiation, and direct buyer-seller interaction.
PriceOye is a trusted price comparison and product discovery platform, particularly strong in electronics and mobile phones. Instead of selling directly, PriceOye helps users compare prices, specifications, and availability across sellers, allowing shoppers to make informed purchasing decisions.
Shoppers use PriceOye to:
PriceOye’s transparency and price-focused approach make it especially popular among value-conscious buyers.
Shophive is one of Pakistan’s most established online retailers for electronics and technology products. It is widely recognized for selling authentic items with proper warranties and reliable after-sales support. Shophive appeals to shoppers who prioritize product quality and service over heavy discounts.
Its reputation is built on:
Shophive appeals to buyers who prioritize trust and product quality over discounts.
Goto is a growing online marketplace offering a wide range of products, including electronics, fashion, accessories, and home essentials. It positions itself as an alternative to larger marketplaces by offering competitive pricing, seasonal promotions, and a broad product catalog.
The platform focuses on:
Goto appeals to shoppers looking for alternatives beyond the largest marketplaces.
Lootlo is known for offering discounted and deal-based shopping experiences in Pakistan. The platform focuses on flash deals and cost-effective products across categories such as gadgets, accessories, apparel, and home items, attracting bargain hunters.
Its appeal lies in:
Lootlo attracts price-sensitive shoppers who enjoy deal hunting.
Shopon is a deals-focused ecommerce platform catering to budget-conscious shoppers. It offers discounted products across electronics, lifestyle, and everyday categories. Shopon is popular among users who regularly look for promotions and value-based purchases.
While smaller than major marketplaces, Shopon maintains a loyal user base by offering:
Khaadi is one of Pakistan’s leading fashion and lifestyle brands with a strong ecommerce presence. Its online store offers women’s, men’s, and kids’ apparel, along with accessories and seasonal collections. Khaadi’s online success highlights the growing demand for branded fashion ecommerce in Pakistan.
Its appeal lies in:
Khaadi attracts shoppers who prefer reliable, branded apparel and a consistent shopping experience.
AliExpress is a global ecommerce marketplace widely used by Pakistani shoppers for imported products. It is especially popular for affordable gadgets, accessories, and niche items that may not be easily available through local platforms.
Its appeal lies in:
While shipping times can be longer compared to local platforms, AliExpress attracts shoppers who value product variety and cost savings over delivery speed.
Although not Pakistan-based, platforms like Amazon and AliExpress are frequently used by Pakistani shoppers for imported products.
Their popularity is driven by:
However, shipping times and customs duties remain challenges.
Local platforms generally perform better in:
International platforms offer:
Most Pakistani shoppers use a mix of both depending on product type.
The popularity of these platforms reflects the massive opportunity for ecommerce sellers in Pakistan. As consumer trust grows, more businesses are moving online to reach customers nationwide.
Key opportunities include:
While marketplaces dominate, many sellers are now building independent online stores to gain better control over branding, pricing, and customer relationships.
This shift highlights the importance of:
This is where platforms like Spocket play a crucial role. Spocket enables sellers to source high-quality products from reliable suppliers, particularly from regions with faster shipping. For entrepreneurs targeting markets like Pakistan, combining a strong ecommerce store with dependable sourcing through Spocket can significantly improve customer satisfaction and repeat purchases.
Pakistan’s ecommerce ecosystem is expected to continue growing as:
Shopping sites that focus on trust, transparency, and customer experience are likely to lead the next phase of growth.
The top shopping sites in Pakistan reflect a rapidly maturing ecommerce market. Platforms like Daraz and Telemart dominate due to scale and logistics, while niche platforms cater to specific buyer needs. Fashion brands and international marketplaces further expand consumer choice.
For shoppers, this means greater convenience and variety. For sellers, it signals strong growth potential—especially for those who prioritize product quality, delivery reliability, and customer trust.
As ecommerce continues to evolve, solutions like Spocket help bridge the gap between global sourcing and local customer expectations, making it easier for sellers to succeed in competitive markets like Pakistan.
